“I’m Good.”

September 24, 2012 by · Comments Off on “I’m Good.”
Filed under: Bits and Tips 

It must be just too much effort to respond to an offer for assistance or even to graciously reject a piece of cake at events these days with any comment other than “I’m good”.  How often do you hear a coworker say “no, thank you” with “I’m good”.  I thought good meant better than ok and a whole lot better than bad. In this context, good means I am fine without whatever it is someone is offering.

Today’s use of bland words such as “good” has branded a new attitude about how we feel. Such bland language makes it difficult to figure out what our customers or potential customers really think about our products and services. No wonder. We have done very little in marketing communications to inspire how a product or service might feel, taste, or make our lives better.

Years ago in one of those communications classes I learned how important it is to be positive in all language, from avoiding the double negative to avoiding anything negative at all in communications. In this case, “I’m good” meets the mark by meaning I am good without whatever it is you want of me. Some might say it is even polite.

So let’s test it. Wouldn’t you like to win the lottery today? “I’m good.”  ” Would you to play golf Thursday? ‘I’m good.”

What we have said in our response is basically lame.

Bland and lame. Where do we go from here? If we are good, why not be incredible or instead of being on top of our game, being on top of the puffiest silver-lined cloud or the highest cupola in the palace? Yes, I am exaggerating, but the point is that in an effort to be smart phone texting concise, we often provide useless, vague copy.

The worst part of “I’m good” is that it doesn’t exactly build relationships. Next time a client asks me if I would like coffee, I think I will respond with “No thank you, I don’t need to be any more alert for our meeting than I am” or “we might create a campaign that sells more product than you can produce” or “No thanks, I forgot to bring my good luck cup when I tell you my idea.”

Do you have one of those phrases which drives you crazy? Please share!

September Roundtable: LinkedIn Powered Marketing!

September 10, 2012 by · Comments Off on September Roundtable: LinkedIn Powered Marketing!
Filed under: Marketing Communications 

People keep asking us for more in-depth tips and discussion on equating LinkedIn with ROI so this is the topic of September’s Communicate BIZ Roundtable. Most of you have a profile and maybe a business profile, but is it designed effectively and what are you doing with all those connections you have made? Are you a LinkedIn sleuth when it comes to reviewing groups, who has visited your site, and the stats provided by LinkedIn? Join us for this action packed morning! Handouts will help those who are still setting up their pages, and you will get a better view of how to …

Use LI Groups to extend your network and

  • Use LI Answers to establish your credibility and make new connections
  • Enhance your profile with slideshows, blogs and more
  • Promote your LinkedIn Company page

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, September 25th, 8:30 to 9:45 a.m.

Location: Stellar One 4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations for this month are required with pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

? Opportunities to network for beginning new relationships on the right foot

? Drawing for a well-known book on Social Media Book

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing  Communications Consulting, who will often partner with another expert on the topic.