Crush your Networking with Planning! – by Katharina Bayer

March 22, 2019 by · Leave a Comment
Filed under: Marketing Communications 

Networking means meeting new people and having a purposeful conversation to develop professional or social contacts. It’s not hard!

Katharina Bayer

At a meeting your fellow attendees have the same thing in mind you do to chat and talk business.

I come prepared with purposeful questions and a roundup summary of the services the company I represent has to offer. I use a few mapped-out sentences, so I don’t fall into a habit of using filler words that might make me sound unprofessional. I try to also focus on “how” I present myself in preparation for the meeting:

When there are people attending who I know I want to meet, I use questions I prepare so I can find out more each person’s career path and organization.  I am truly interested in the person I talk to and I stay attentive and listen actively the whole time. It’s ok to take notes on a business card or notepad afterwards to stay organized especially if talking to multiple targets. A smile on your face will have a huge impact on the outcome of the discussion!

I experienced, that in the first 7 seconds of interaction a first impression is made and that there is a window of less than 30 seconds to impress someone.

We all know to follow up after the meeting, but it really helps to create a system that works for you.  I add my new contacts to my LinkedIn account, and I include a follow up message or send an email separately. Later, I will try to reconnect with my targets at different occasions and look for (more) opportunities.

It is possible to form meaningful connections and to collaborate, I previously found a speaker for one of our events, grew the number of participants of my own networking group and acquired new customers.

My recent greatest achievement networking was to be accepted for a volunteer position for the event planning committee of a young professionals networking group. I found a meaningful task. I am proud, thankful and I am enjoying my new challenge, a great learning opportunity.

Blogging Your Story..Quickly and Effectively

August 19, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Blogging  requires a topic of interest  to your target markets and a story which will create connections. Hampton Roads business owners and professional communicators will learn and discuss the often ignored techniques which can make a difference in your online results! In this hands-on session, you will be more prepared to take your prospecting and relationship building to the next level. For more information or to rsvp, please visit our Facebook page, Managing Communications Consulting.

Communicate BIZ Roundtable presents..Blogging Your Story..Quickly and Effectively

May 22, 2015 by · 1 Comment
Filed under: Marketing Communications 

Hampton Roads marketing and PR professionals, small business owners, and others who need to blog more strategically…We hope you will join us!

Blogging requires a topic of interest to your target markets and a story to create connections and help you stand out from your competitors.

Learn the unused tips which can make a difference in your online results! You will leave with great topics for your next blogs and a format for writing them. We will also discuss how to transition to the key messages important to your sales and marketing. Next Wednesday 8:30-9:45 a.m. at Robin’s Nest Café in the Lynnhaven Business District of  Virginia Beach. You must pre-register by Tuesday.  $15 for the session and free coffee if you purchase a delicious fresh bagel or breakfast sandwich. My favorite? The salmon bagel! susan@managingcommunications.com

Get More Linked! Learn to Use LinkedIn to Support Your Sales

February 2, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Having a profile page and participating once a week in a LinkedIn group just doesn’t get it. In this hands-on session, Hampton Roads small business owners as well as sales or marketing professionals, will take their LinkedIn engagement to the next level. Each participant will have a buddy to enhance learning. Come join us, whether you have a very basic profile or are using LinkedIn several hours a week. We will apply marketing content and micro targeting. Participants will…

–Gain insights and apply tips for engaging nnections

–Learn techniques for building engaging content

–Strengthen their understanding of measuring and monitoring social media

Wednesday, February 25, 8-10a.m

Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA  23320

Fee: $20 includes continental breakfast for the two-hour training and networking session. Reservations are required by check or credit card. No shows will be invoiced. Pre-register by contacting Susan Long-Molnar, susan@managingcommunications.com.

Bring a used book to donate to Troy’s March Book Month Drive, and you could win a two-hour, one-on-one consultation on social media planning.

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies.

What’s Hot? What’s Not? Marketing Strategies for 2015

January 9, 2015 by · Leave a Comment
Filed under: Marketing Communications 

According to a recent Forbes article, consumers will use 5+ online sources to facilitate actual purchase decisions, reducing reliance on traditional brick-and-mortars. Whether you are brick and mortar retailer, a professional services firm or a consultant, how will changing customer buying habits impact your business? Are you ready for branding with real non-fiction engagement and attach emotion to your brand? What can you expect from social media in 2015? Be ready to understand customers’ needs to build you marketing strategies and which tools will have the most impact!
Join us for great networking, share your successes, and learn some new tips for handling difficult relation-ships. You will…

Understand what is hot and what is not

Gain insights for how to manage and adjust your marketing strategies

Identify ways to increase your brand awareness
When: Wednesday, January 28, 8:30 to 9:45 a.m.
Location: Fulton Bank, N.A. – Hampton Roads Division, 4429 Bonney Road, Suite 510, Virginia Beach, VA 23462
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 30 years experience in this market.
Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
? Incredible opportunities to network
? Chance to win a popular marketing book
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2015! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

Communicate BIZ Roundtable Presents: Building the More Difficult Relationships

October 11, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Why is it so difficult to build some relationships? How can you communicate differently to engage employees or a potential client? How do you build relationships with people of the other gender or a different generation or background? How can you turn around the perceptions a potential client may have about you or your company? Be ready to understand needs, communications techniques for different generations, and tools for  improving relationships.

Join us for great networking, share your successes, and learn some new tips for handling difficult relationships. You will…

  • Understand how to develop a mini-strategic plan for renewing, improving or establishing a relationship with a peer, boss, prospect, or vendor.
  • Gain insights for your team to evaluate how you are communicating with employees to build relationships
  • Learn seven keys to dealing with difficult people

When:  Thursday, November 6, 8:30 to 9:45 a.m.

Location: Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA 23320

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 29-plus years experience in this market. She has corporate experience and expertise in    assisting managers and supervisors to handle the communications for difficult situations and muti-generations in the work environment.

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-8:45 Networking and Introductions

8:45-9:05 Presentation

9:05-9:30 Interactive practicum

9:30-9:45 Sharing results and Q/A

And you will receive…

? Opportunities to network

? Chance to win a discounted 2-hour customized communications training session for you and your team (value of $400). While you pay only $150.

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

A Few Good Seats Still Open for this Week’s Communicate BIZ Roundtable

July 21, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Hampton Roads) Creating Awesome Social Media Marketing Campaigns for events, product launches, referral programs, and more…

Strategy for social media is often overlooked when we are ready to promote an event or any new product, service or business. How many topics do you need to keep interest and volume for posts? What visuals or videos can you implement or incentives? How can you better build “likes” and “followers” in the process and get more sharing of your messages? Be ready to get creative, think deeply, and network with people who can validate your strategies!
Join us for great networking, share your successes, and learn some new tips for your social media marketing campaigns. We will take a look at:
Engaging your team to evaluate current products and services with creating marketing campaigns

Identify key messages, visuals, and language specifically appealing in social media

Understand how to develop a mini-strategic plan for a social media campaign

When: Wednesday, July 23, 8:30 to 9:45 a.m.
Location: Simply Fresh Café & Market, Town Center, Virginia Beach

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be in-voiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
Opportunities to network

Chance to win a complimentary 1 hour marketing consulting session

List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

Seeking Marketing/Communications Interns in Southside Hampton Roads

June 2, 2014 by · 1 Comment
Filed under: Marketing Communications 

This is an exciting opportunity to work with a team of interns, build your resume, and develop skills! Managing Communications Consulting is looking for three or four interns on the Southside as Interns beginning immediately. This is a non-paid position with some expenses paid, however there is potential for excellent commission based responsibilities based on interest and business development aptitude. Flexible and part-time hours. Ideal for college credit programs.

Job Summary:

Under general supervision and according to the established policies and procedures, the Marketing/Communications Intern is responsible for assisting with a variety of marketing communications and PR strategies to support clients and the firm’s marketing.

Experience and Interest in the following functions:

· Assisting with social media.

· Creating event and product excitement through daily promotions, marketing, pr and sales strategies.

· Assisting with planning special events.

· Developing and implementing marketing launches, campaigns and other strategies.

Especially looking for each intern to have one or two of the following competencies and experience:

· Video and editing

· Research and social media deployment

· Writing (non-fiction, press releases, interviewing)

· Graphic design

· E-mail campaign development and distribution

Education:

· Recent graduate from college in Communications, Graphic Design, Marketing, Public Relations, Journalism.

· Candidate working toward a degree in journalism, marketing, public relations, graphic design, organizational communications, English or advertising.

Additional Requirements:

  • Must have reliable transportation to travel on Southside Hampton Roads.
  • Skills/experience in all Microsoft programs and preferably Publisher or desktop publishing
  • Demonstrate a commitment to service, organization values and professionalism through appropriate conduct and demeanor at all times
  • Access to laptop or PC preferred (85% of time will work from your home)
  • Excellent customer service skills

E-mail resume and cover letter to Susan Long-Molnar, President, Managing Communications Consulting, at susan@managingcommunications.com

Making Sales and Other Messages with Impact!

April 17, 2014 by · Leave a Comment
Filed under: Marketing Communications 

April’s Communicate BIZ Roundtable is going to explore how to create powerful sales or other messages which will influence people.   You will learn our Key Message Model to more effectively plan and deliver your messages. You will also find this group a powerful networking group. This topic is ideal for business owners, sales executives, non-profit execs, and from an internal communications standpoint, HR professionals and recruiters.

When: Wednesday, April 23, 8:15 to 9:30 a.m.

Location:  360 IT Partners new facility,5269 Cleveland, Street, Suite 201, Virginia Beach, VA

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional, with 29 years experience in this market. Susan assists clients to manage marketing and communications. She is a national and regional presenter on a wide-range of communications topics and trains both commercial and government clients as a SWAM certified professional.
Fee:  $15 includes continental breakfast. You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-8:40-Networking and Introductions
8:40-9:15-Presentation and interactive key message modeling practice
9:15-9:30-Q/A and wrap up

And you will receive…

Handouts of actionable tips for leaving a positive, memorable impression

Key message model to use for communicating with your new relationships

List of attendees and contact information for future relationship building

15 minute complimentary phone meeting to analyze your key message model.

Communicate BIZ  Roundtable is a seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often partnering with another expert on the topic.

Virginia Communities: Meet the Virginia Advisory Council on Military Education by Michael Camden, MBA

June 14, 2013 by · Comments Off on Virginia Communities: Meet the Virginia Advisory Council on Military Education by Michael Camden, MBA
Filed under: Bits and Tips, Marketing Communications 

Although the Virginia Advisory Council on Military Education (VAACME) is not new, it has become a viable force within the military voluntary education community. “We’re not splitting atoms,” says Michael Midura, President of VAACME, “But we are being recognized as an organization that cares about the education, training, and professional development of our military.” VAACME is a non-profit 501c3 charitable organization, whose mission is to understand the educational services provided by the Commonwealth of Virginia’s Department of Veteran’s Services; to become aware of the educational support required by transitioning service members and their families; to provide feedback to the Commonwealth of Virginia, of the service- specific educational support and services required by the military members and their families; to understand the educational and employment services provided by the Department of Veterans Affair Veteran’s Education and Training Service; and to share best-practices and lessons learned between education counselors and education providers. In short, VAACME serves, supports, and educates military personnel and their families throughout the Commonwealth. One example of that support can be witnessed by the $70,000 in scholarships granted over the past 7 years.

Founded in 2007, under the guidance and encouragement of Dr. Carol Berry, former Southeast Regional Director of Navy College and current Director of Defense Activity for Non-Traditional Education (DANTES), VAACME prepared for the 7th Annual Training Symposium: Renewing, Reeducating, Reinventing and Beyond! The event was held March 26-28 at the Hilton Virginia Beach Oceanfront Hotel, was a training opportunity on military related educational initiatives and programs, as well as updates on education policies from the Department of Defense (DoD). Tuition Assistance (TA) programs for active duty and Post 9-11 GI Bill processes are regular topics each year. Due to sequestration and recent announcements of discontinued funding of Marine and Army TA programs, this was a hot topic at the symposium. In an ever changing economy and tumultuous job market, the choice of this year’s key note speaker, Mr. Ismael Ortiz, former Deputy Assistant Secretary, Veteran’s Employment and Training Service, Department of Labor, recognized the need for greater support and understanding of a transitioning military to civilian work force.  Also, on the agenda, was the Honorable Terrie L. Suit, Secretary of Veterans Affairs and Homeland Security for the Commonwealth of Virginia, as well as Elizabeth Creamer, Director of Education and Workforce Development, Virginia Secretary of Education Office. The complete agenda and more information about the organization may be found at www.vaacme.org.

Fast becoming a signature event of the annual symposium was the 3rd annual Virginia Wounded Warrior Program (VWWP) charity golf tournament on Tuesday, March 26 at 8am. Wounded Warriors were invited to golf for free as guests at the event. For the first time, there was a $10k hole-in-one contest courtesy of First Command Financial, a golf pro from National University’s Golf Academy out of California, and PGA Golfer, author, and First Colonial graduate Carl Paulson. In addition, the tournament welcomed Mrs. Virginia International, Amber Wandtke, who is active duty Navy, and officials from the Virginia Department of Veterans Services in Richmond and locally from the Virginia Wounded Warrior Program’s 5th District in Norfolk. Immediately following the tournament at Aeropines Golf Club at NAS Oceana, there was a symbolic check presentation to these officials. In the past two years, VAACME has raised approximately $9,000 for the VWWP.

Another first this year is the Military Transition Job Fair and Education Expo, which was hosted in partnership with the Hampton Roads Chamber of Commerce, held on Tuesday, March 26, also was at the Hilton, from 5pm to 9pm. The event was dedicated to provide opportunities for companies to target their recruitment efforts towards enthusiastic candidates with experience and strong work ethics, who now or in the future will be exiting the Armed Forces.  All armed forces personnel, DoD civilians, retirees, and their families were welcomed at no cost to attend. With a long list of companies who participated, there was much buzz surrounding the services provided by Hero 2 Hired (H2H) and DMV to go. The Transition Fair further illustrates VAACME’s and the Chamber’s commitment to the educational and career support of our military women and men.

The largest in the country, VAACME is recognized as the benchmark for other ACMEs. Last October, First Lady Maureen McDonnell presented VAACME with the First Lady’s Seal of Approval for their outstanding accomplishments in providing educational opportunities to the Commonwealth’s service members and their families. Supporting organizations such as the Freedom Support Center at Fort Monroe and the First Lady’s Serving our Service Member Families network and the Governor’s Virginia Values Veterans (V3) initiative and Virginia Military Advisory Committee, VAACME is comprised of Educators, counselors, education officers, and military personnel, both active and retired, from Virginia and beyond. Safeguarding the best interests of the academic goals and career growth of our military community, who protect our freedoms, is what they do. They are passionate educators with a strong desire to give back to those who make significant sacrifices for the citizens of Virginia and the United States.

Michael Camden, Enrollment Coordinator for Troy University’s Hampton Roads Site, may be reached at 757-451-8203 or michael.camden@troy.edu. In addition to his service on the VAACME Symposium Planning Committee and as the VWWP Golf Tournament Director, Michael is a member of the Virginia Beach division board of the Hampton Roads Chamber of Commerce.

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