Get More Linked! Learn to Use LinkedIn to Support Your Sales

February 2, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Having a profile page and participating once a week in a LinkedIn group just doesn’t get it. In this hands-on session, Hampton Roads small business owners as well as sales or marketing professionals, will take their LinkedIn engagement to the next level. Each participant will have a buddy to enhance learning. Come join us, whether you have a very basic profile or are using LinkedIn several hours a week. We will apply marketing content and micro targeting. Participants will…

–Gain insights and apply tips for engaging nnections

–Learn techniques for building engaging content

–Strengthen their understanding of measuring and monitoring social media

Wednesday, February 25, 8-10a.m

Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA  23320

Fee: $20 includes continental breakfast for the two-hour training and networking session. Reservations are required by check or credit card. No shows will be invoiced. Pre-register by contacting Susan Long-Molnar, susan@managingcommunications.com.

Bring a used book to donate to Troy’s March Book Month Drive, and you could win a two-hour, one-on-one consultation on social media planning.

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies.

What’s Hot? What’s Not? Marketing Strategies for 2015

January 9, 2015 by · Leave a Comment
Filed under: Marketing Communications 

According to a recent Forbes article, consumers will use 5+ online sources to facilitate actual purchase decisions, reducing reliance on traditional brick-and-mortars. Whether you are brick and mortar retailer, a professional services firm or a consultant, how will changing customer buying habits impact your business? Are you ready for branding with real non-fiction engagement and attach emotion to your brand? What can you expect from social media in 2015? Be ready to understand customers’ needs to build you marketing strategies and which tools will have the most impact!
Join us for great networking, share your successes, and learn some new tips for handling difficult relation-ships. You will…

Understand what is hot and what is not

Gain insights for how to manage and adjust your marketing strategies

Identify ways to increase your brand awareness
When: Wednesday, January 28, 8:30 to 9:45 a.m.
Location: Fulton Bank, N.A. – Hampton Roads Division, 4429 Bonney Road, Suite 510, Virginia Beach, VA 23462
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 30 years experience in this market.
Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
? Incredible opportunities to network
? Chance to win a popular marketing book
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2015! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

A Few Good Seats Still Open for this Week’s Communicate BIZ Roundtable

July 21, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Hampton Roads) Creating Awesome Social Media Marketing Campaigns for events, product launches, referral programs, and more…

Strategy for social media is often overlooked when we are ready to promote an event or any new product, service or business. How many topics do you need to keep interest and volume for posts? What visuals or videos can you implement or incentives? How can you better build “likes” and “followers” in the process and get more sharing of your messages? Be ready to get creative, think deeply, and network with people who can validate your strategies!
Join us for great networking, share your successes, and learn some new tips for your social media marketing campaigns. We will take a look at:
Engaging your team to evaluate current products and services with creating marketing campaigns

Identify key messages, visuals, and language specifically appealing in social media

Understand how to develop a mini-strategic plan for a social media campaign

When: Wednesday, July 23, 8:30 to 9:45 a.m.
Location: Simply Fresh Café & Market, Town Center, Virginia Beach

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be in-voiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
Opportunities to network

Chance to win a complimentary 1 hour marketing consulting session

List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

Why Wait Until April for National Volunteer Month by Michael Camden

July 18, 2014 by · Leave a Comment
Filed under: Community Relations 

Every April, organizations and institutions around the country promote opportunities for all ages to volunteer in  support of events, campaigns, and activities for non-profits, churches, government, and academic institutions.  But why wait until April? And what happens after April? It would seem apparent that volunteers are needed year round.

Volunteering can be fun, motivational, and rewarding. Of course it can also be time consuming. There are many diverse ways for us to put our valuable time to work for others. Donate blood to the Red Cross. Organize a clean the neighborhood day. Join your civic league. Run or bike for a charity like the National Multiple Sclerosis Society.  Take care of animals at the local shelter. It is a drop in the bucket to join organizations that do great works all around our region. Once you join, then step up and take on a leadership role on boards and committees. You will feel doubly worked and doubly fulfilled.

There are so many ways to put your talents to work for the good of everyone. You say you have no talent. What if you lack a certain talent that you would like to gain? Volunteer so that you can learn a new skill, while building your resume at the same time.

There are many great reasons to volunteer. Help others and feel great about yourself. Teach others and develop leadership and team building skills. Benefit from professional and social networking. Support the community. Experience the pure enjoyment and satisfaction!

Find your passion and get involved today. Most of us would agree that we are passionate about our children and their education. What better place to volunteer than through the Parent Teacher Association at your local school. The $5 membership fee helps fund programs throughout the school year. Equally important is your time: volunteering to sell refreshments on movie night, chaperoning your child’s class on a field trip, reading to an enthusiastic audience, landscaping the school grounds, or sponsoring a fundraising event. The list is endless. You and all of the children benefit from volunteerism in our local schools.

According to the March 2014 edition of The Voice (the Virginia Beach Council of Civic Organization’s newsletter), the city of Virginia Beach acknowledges over 20,000 volunteers with a monetary value of $20,661,040.

As we close out the month of April and National Volunteer Month, please share your time and talent feely.  Still I hope to see you out there doing your part 12 months a year! In fact, a great opportunity occurs on May 17 with Keep America Beautiful’s Great American Cleanup. Events are being planned locally, regionally, across the commonwealth and the nation. Together, we all can make a difference.

An avid volunteer, Michael Camden is the Enrollment Coordinator for the Hampton Roads site of Troy University. He may be reached at michael.camden@troy.edu.

Making Sales and Other Messages with Impact!

April 17, 2014 by · Leave a Comment
Filed under: Marketing Communications 

April’s Communicate BIZ Roundtable is going to explore how to create powerful sales or other messages which will influence people.   You will learn our Key Message Model to more effectively plan and deliver your messages. You will also find this group a powerful networking group. This topic is ideal for business owners, sales executives, non-profit execs, and from an internal communications standpoint, HR professionals and recruiters.

When: Wednesday, April 23, 8:15 to 9:30 a.m.

Location:  360 IT Partners new facility,5269 Cleveland, Street, Suite 201, Virginia Beach, VA

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional, with 29 years experience in this market. Susan assists clients to manage marketing and communications. She is a national and regional presenter on a wide-range of communications topics and trains both commercial and government clients as a SWAM certified professional.
Fee:  $15 includes continental breakfast. You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-8:40-Networking and Introductions
8:40-9:15-Presentation and interactive key message modeling practice
9:15-9:30-Q/A and wrap up

And you will receive…

Handouts of actionable tips for leaving a positive, memorable impression

Key message model to use for communicating with your new relationships

List of attendees and contact information for future relationship building

15 minute complimentary phone meeting to analyze your key message model.

Communicate BIZ  Roundtable is a seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often partnering with another expert on the topic.

Business Etiquette for Today’s Technology and Networking

March 8, 2013 by · Comments Off on Business Etiquette for Today’s Technology and Networking
Filed under: Marketing Communications 

Why is business etiquette so important for our times? Hasn’t rudeness become acceptable in our pop, high-tech society? Can’t we just get on with business and get over the niceties? Not really. More than ever in today’s economy and our struggle to be the fittest, we have to pay attention to what we do to support our  credibility, values, and what we say is our company mission. This month’s Communicate BIZ Roundtable in Hampton Roads on Weednesday, March 27, 8:30 to 9:45 a.m. at Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

We will take a look at:

  • Business Courtesy the KISS way
  • Internal and External Meeting Etiquette
  • Generational Differences in Regard to Etiquette
  • Etiquette for networking, connecting, and customer/employee  relations online and face-to-face
  • And even some basics…like how to make introductions and how to handle embarrassing moments.

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations required and pre-payment by check or credit card. No shows will be billed if they do not cancel in advance.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Presentation and interactive role plays

9:30-9:45 Group Discussion

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for Business Etiquette book

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

Is Your Marketing Strategic Plan for 2013 Truly Strategic?

January 12, 2013 by · Comments Off on Is Your Marketing Strategic Plan for 2013 Truly Strategic?
Filed under: Marketing Communications 

So you have a strategic marketing plan for yourself or for the business? Is it actionable right now? It should be looking very different than last year. Why? Most people have either gained more intellectual knowledge about their customers and realize they have not done enough to market to certain targets or market segments or they were behind last year in implementing the new media strategies such as social media and have figured out they better get start getting it right. What is your “must do” and how have you come to that understanding? If you are in Hampton Roads, we have an event coming up which may be the best use of your time this month!

Communicate BIZ Roundtable

When: Wednesday, January 23, 2013  8:15-9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

(Please park next door in the shopping center parking lot , but not close up to Best Buy entrance and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, has over 27 years experience in marketing strategic planning for small and large businesses and organizations, product and service launches, and non-profit organizations.

Who Should Attend? Marketing Directors, Managers, Coordinators; Business owners; Business Consultants; Human Resource Managers & Specialists involved in Employee Communications; CPAs and other advisors for how companies should spend their marketing dollars.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and muffins. (Hampton Roads Chamber Members-$10)

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30=8:45 Networking and Introductions

8:45-9:20 Presentation and Interactive training

9:20-9:30 Topic Discussion

9:30-9:45 Networking

And you will receive…

Samples of strategic marketing plan formats and articles to take for your reference

Tips for how to engage EVERYONE  in the success of the strategic plan

List of attendees and contact information for future  relationship building

Chance to win a two-hour complimentary consult and marketing plan review

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2013! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing  Communications Consulting , who will often be partnering with another expert on the topic.

Marketing with Company LinkedIn and Facebook Pages!

November 29, 2012 by · Comments Off on Marketing with Company LinkedIn and Facebook Pages!
Filed under: Marketing Communications 

We can never learn enough about LinkedIn and Facebook company pages so please join us for a look at how to get more out of yours! We are talking about building reputation, identifying ways to promote your products and services, and staying relevant for all those potential clients and referral sources. Most of you have a profile and maybe a business page, but are they designed effectively and what are you doing with all those connections you have made? We will also check on results from October attendees to share your progress and answer more questions. Join us for this action packed morning! Handouts will help those who are still   setting up their pages, and you will get a better view of how to …

Expand your company pages with valuable content

Use LI Answers to establish your credibility and make new connections

Promote your pages by cross marketing

Identify ways for you to contribute to your clients and other company pages

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, December 4th, 8:30 to 9:45 a.m.

Location:

Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for gift cards/certificates to help with holiday shopping!

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

Blog It! Learn How to Use Blog Sites to Market your Business.

June 20, 2012 by · Comments Off on Blog It! Learn How to Use Blog Sites to Market your Business.
Filed under: Marketing Communications 

This month’s Communicate BIZ Roundtable is going to explore how develop or improve your    blog site, good topics, writing style, resources for writing on other blogs, and how to use blog posts for SEO and massive traffic with keyword targets. Whether you are new to blogging or well-established, the CEO, the marketing director, or the web site coordinator, you will gain from this session! Why blog? We will share some benefits you probably have not thought about yet.

When: Tuesday, June 26, 8:30 to 9:45 a.m.

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake (We must park next door in the shopping center parking lot and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market, and guest presenter, Dustin Briggs, owner of Digital Navigation who works with clients strategically for maximizing online marketing.

Fee: $15 includes continental breakfast You may pay by check or credit card. Dunkin’ Donuts breakfast items and coffee included.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:05-Networking and Introductions

9:05-9:20 Blogging Content—what gets read, audience, tips for everything from topics to managing a schedule

9:20-9:30 Linking strategically in social media and other online outlets, using blog posts for SEO and all about keyword targets

9:30-9:45 Sharing new ideas…Q/A

And you will receive…

Opportunities to network for beginning new relationships on the right foot

Drawing for a well-known book on Online Marketing

List of attendees and contact information for future relationship building

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.

In Your Face: Perception is Your Reality

March 5, 2012 by · Comments Off on In Your Face: Perception is Your Reality
Filed under: Marketing Communications 

Have you ever entered a networking event late, only to find several small groups of people in conversation, and you don’t know anyone? This can certainly happen, and the way we react, from our body language to how we approach a group, can have a tremendous impact on how people relate to us. Situations like this can catch up off guard on our communications.

I can’t tell you how many times as a female business owner that I have been at a networking meeting and felt like the silent security guard at the door or the immigrant who doesn’t speak English when two or more men only make eye contact with each other. Guys, I am sure you have experienced the same kind of situation with a group of women.

Who gets noticed the most at business meetings and social networking events? Is it always the person who requests business cards from everyone in the room? Is it someone who has that elevator speech memorized to perfection? Is it always the politician or enterprise CEO? NOT. I firmly believe that anyone can make an impact with the right attitude about communications, attention to the discussions they lead or engage in, and have a good sense of business etiquette. With training and attention to your communications, you can make significant differences in how you are perceived in groups, whether your goal is to build new relationships for your business, pursue job interviews, or just have a good time in a community you enjoy!

If you are in Hampton Roads on March 22nd, we hope you will join us for dialogue with substance about communicating effectively in business  events. This month’s Communicate BIZ Roundtable is going to explore how to connect face-to-face and leave a positive perception of you and your brand.  How do others perceive us as entrepreneurs and professionals in our fields during those fleeting moments at events? This is not just for novice networkers or connectors. We will look at how to bring your communications to the next level while interacting at networking, social, and business events, from the visual image you portray to verbal communications, body language  and sheer business etiquette.

When: Tuesday, March 27th, 8:15 to 9:45

Location: Town Point Club, 101 W. Main Street, Norfolk

Presenters: Susan Long-Molnar, President of Managing Communications Consulting, is a communications, marketing and PR professional with 27 years experience in this market. Susan assists clients to manage face-to-face networking and is a national and regional presenter on communications topics including The Etiquette of   Business Communications. Guest Presenter: Internationally-acclaimed Image Consultant Sandy Dumont is the founder of The Image Architect. She is also a founding member of the Professional Speakers Association (U.K.), and a member of the National Speakers Association (NSA).  Sandy is past President of NSA Virginia, and Past President of the SE Virginia chapter of the National Association of Women Business Owners (NAWBO. She consults with individuals and corporations and also conducts corporate and individual image makeover workshops.

Fee: $15 includes continental breakfast with fresh fruit, bagels, muffins, pastries and beverages.  Reservations for this month are required with pre-payment by check or credit card.

To Register: Call Susan Long-Molnar, 757-513-8633 or e-mail

susan@managingcommunications.com

Our Agenda:

8:15-8:35 Networking and Introductions

8:35-8:55 Sandy Dumont on managing your image

8:55-9:15 Susan Long-Molnar on key messages, listening and transitioning, and communications etiquette

9:15-9:30 Q/A and group discussion on setting priorities for networking

And you will receive…

? Handouts of improving and managing perception

? Door prize drawings

? List of attendees and contact information for future relationship building

? Managing Communications’ April Business Calendar with Networking Tips for specific events

Sponsored by Managing Communications Consulting, Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you to join us if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long=Molnar.

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