Blogging Your Story..Quickly and Effectively

August 19, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Blogging  requires a topic of interest  to your target markets and a story which will create connections. Hampton Roads business owners and professional communicators will learn and discuss the often ignored techniques which can make a difference in your online results! In this hands-on session, you will be more prepared to take your prospecting and relationship building to the next level. For more information or to rsvp, please visit our Facebook page, Managing Communications Consulting.

Get More Linked! Learn to Use LinkedIn to Support Your Sales

February 2, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Having a profile page and participating once a week in a LinkedIn group just doesn’t get it. In this hands-on session, Hampton Roads small business owners as well as sales or marketing professionals, will take their LinkedIn engagement to the next level. Each participant will have a buddy to enhance learning. Come join us, whether you have a very basic profile or are using LinkedIn several hours a week. We will apply marketing content and micro targeting. Participants will…

–Gain insights and apply tips for engaging nnections

–Learn techniques for building engaging content

–Strengthen their understanding of measuring and monitoring social media

Wednesday, February 25, 8-10a.m

Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA  23320

Fee: $20 includes continental breakfast for the two-hour training and networking session. Reservations are required by check or credit card. No shows will be invoiced. Pre-register by contacting Susan Long-Molnar, susan@managingcommunications.com.

Bring a used book to donate to Troy’s March Book Month Drive, and you could win a two-hour, one-on-one consultation on social media planning.

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies.

Business Etiquette for Today’s Technology and Networking

March 8, 2013 by · Comments Off on Business Etiquette for Today’s Technology and Networking
Filed under: Marketing Communications 

Why is business etiquette so important for our times? Hasn’t rudeness become acceptable in our pop, high-tech society? Can’t we just get on with business and get over the niceties? Not really. More than ever in today’s economy and our struggle to be the fittest, we have to pay attention to what we do to support our  credibility, values, and what we say is our company mission. This month’s Communicate BIZ Roundtable in Hampton Roads on Weednesday, March 27, 8:30 to 9:45 a.m. at Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

We will take a look at:

  • Business Courtesy the KISS way
  • Internal and External Meeting Etiquette
  • Generational Differences in Regard to Etiquette
  • Etiquette for networking, connecting, and customer/employee  relations online and face-to-face
  • And even some basics…like how to make introductions and how to handle embarrassing moments.

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations required and pre-payment by check or credit card. No shows will be billed if they do not cancel in advance.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Presentation and interactive role plays

9:30-9:45 Group Discussion

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for Business Etiquette book

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

Is Your Marketing Strategic Plan for 2013 Truly Strategic?

January 12, 2013 by · Comments Off on Is Your Marketing Strategic Plan for 2013 Truly Strategic?
Filed under: Marketing Communications 

So you have a strategic marketing plan for yourself or for the business? Is it actionable right now? It should be looking very different than last year. Why? Most people have either gained more intellectual knowledge about their customers and realize they have not done enough to market to certain targets or market segments or they were behind last year in implementing the new media strategies such as social media and have figured out they better get start getting it right. What is your “must do” and how have you come to that understanding? If you are in Hampton Roads, we have an event coming up which may be the best use of your time this month!

Communicate BIZ Roundtable

When: Wednesday, January 23, 2013  8:15-9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

(Please park next door in the shopping center parking lot , but not close up to Best Buy entrance and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, has over 27 years experience in marketing strategic planning for small and large businesses and organizations, product and service launches, and non-profit organizations.

Who Should Attend? Marketing Directors, Managers, Coordinators; Business owners; Business Consultants; Human Resource Managers & Specialists involved in Employee Communications; CPAs and other advisors for how companies should spend their marketing dollars.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and muffins. (Hampton Roads Chamber Members-$10)

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30=8:45 Networking and Introductions

8:45-9:20 Presentation and Interactive training

9:20-9:30 Topic Discussion

9:30-9:45 Networking

And you will receive…

Samples of strategic marketing plan formats and articles to take for your reference

Tips for how to engage EVERYONE  in the success of the strategic plan

List of attendees and contact information for future  relationship building

Chance to win a two-hour complimentary consult and marketing plan review

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2013! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing  Communications Consulting , who will often be partnering with another expert on the topic.

Marketing with Company LinkedIn and Facebook Pages!

November 29, 2012 by · Comments Off on Marketing with Company LinkedIn and Facebook Pages!
Filed under: Marketing Communications 

We can never learn enough about LinkedIn and Facebook company pages so please join us for a look at how to get more out of yours! We are talking about building reputation, identifying ways to promote your products and services, and staying relevant for all those potential clients and referral sources. Most of you have a profile and maybe a business page, but are they designed effectively and what are you doing with all those connections you have made? We will also check on results from October attendees to share your progress and answer more questions. Join us for this action packed morning! Handouts will help those who are still   setting up their pages, and you will get a better view of how to …

Expand your company pages with valuable content

Use LI Answers to establish your credibility and make new connections

Promote your pages by cross marketing

Identify ways for you to contribute to your clients and other company pages

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, December 4th, 8:30 to 9:45 a.m.

Location:

Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for gift cards/certificates to help with holiday shopping!

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

September Roundtable: LinkedIn Powered Marketing!

September 10, 2012 by · Comments Off on September Roundtable: LinkedIn Powered Marketing!
Filed under: Marketing Communications 

People keep asking us for more in-depth tips and discussion on equating LinkedIn with ROI so this is the topic of September’s Communicate BIZ Roundtable. Most of you have a profile and maybe a business profile, but is it designed effectively and what are you doing with all those connections you have made? Are you a LinkedIn sleuth when it comes to reviewing groups, who has visited your site, and the stats provided by LinkedIn? Join us for this action packed morning! Handouts will help those who are still setting up their pages, and you will get a better view of how to …

Use LI Groups to extend your network and

  • Use LI Answers to establish your credibility and make new connections
  • Enhance your profile with slideshows, blogs and more
  • Promote your LinkedIn Company page

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, September 25th, 8:30 to 9:45 a.m.

Location: Stellar One 4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations for this month are required with pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

? Opportunities to network for beginning new relationships on the right foot

? Drawing for a well-known book on Social Media Book

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing  Communications Consulting, who will often partner with another expert on the topic.

Blog It! Learn How to Use Blog Sites to Market your Business.

June 20, 2012 by · Comments Off on Blog It! Learn How to Use Blog Sites to Market your Business.
Filed under: Marketing Communications 

This month’s Communicate BIZ Roundtable is going to explore how develop or improve your    blog site, good topics, writing style, resources for writing on other blogs, and how to use blog posts for SEO and massive traffic with keyword targets. Whether you are new to blogging or well-established, the CEO, the marketing director, or the web site coordinator, you will gain from this session! Why blog? We will share some benefits you probably have not thought about yet.

When: Tuesday, June 26, 8:30 to 9:45 a.m.

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake (We must park next door in the shopping center parking lot and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market, and guest presenter, Dustin Briggs, owner of Digital Navigation who works with clients strategically for maximizing online marketing.

Fee: $15 includes continental breakfast You may pay by check or credit card. Dunkin’ Donuts breakfast items and coffee included.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:05-Networking and Introductions

9:05-9:20 Blogging Content—what gets read, audience, tips for everything from topics to managing a schedule

9:20-9:30 Linking strategically in social media and other online outlets, using blog posts for SEO and all about keyword targets

9:30-9:45 Sharing new ideas…Q/A

And you will receive…

Opportunities to network for beginning new relationships on the right foot

Drawing for a well-known book on Online Marketing

List of attendees and contact information for future relationship building

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.

LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?

February 7, 2012 by · Comments Off on LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?
Filed under: Marketing Communications 

Don’t you just hate when you make a comment in LinkedIn or Facebook and the author doesn’t bother to respond? Have you noticed how dry and boring it is when you see an article to review but the person posting apparently hasn’t taken the time to read it? What are your pet peeves in social media. Please share so I can use them in our next Communicate BIZ Roundtable in Hampton Roads.

How would you rate your social media?

  • Using the company’s key messages to build the brand online
  • Being authentic and weaving in the personality of the company
  • Using a variety of communications techniques including photos and video
  • Building credibility and perception of your company with subject matter experts
  • Developing engaging content and strategically creating excitement with questions, games, trivia and more

And…are you making a point to help others in some way?

This month’s Communicate BIZ Roundtable is going to explore how well you are maintaining your brand’s reputation on social media. It’s not only what you do but what you don’t do which has an impact. Find out how you and your company can maximize use of new leads and build relationships with techniques, good content, and much more.

When: Wednesday, February 22nd, 8:15 to 9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market.

Fee: $15 includes continental breakfast (SMPS members, Hampton Roads Chamber members, and AdvantaCoach Marketing Power Lunch Chapter Members are $10) You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-9:05-Networking and Introductions

9:05-9:20 What is important to fans and contacts? How will they react to what we do and not do? What content will most impact our reputation favorably?

9:20-9:30 Application—group investigation of social media communications

9:30-9:45 Getting company buy-in; Setting social media goals and Q/A

And you will receive…

?   Handouts of actionable improvements for your LinkedIn pages

?   Tips for how to engage EVERYONE  in the success of the strategic plan

?   List of attendees and contact information for future relationship building

?   15 minute complimentary phone meeting to analyze one of your pages with you.

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.