Get More Linked! Learn to Use LinkedIn to Support Your Sales

February 2, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Having a profile page and participating once a week in a LinkedIn group just doesn’t get it. In this hands-on session, Hampton Roads small business owners as well as sales or marketing professionals, will take their LinkedIn engagement to the next level. Each participant will have a buddy to enhance learning. Come join us, whether you have a very basic profile or are using LinkedIn several hours a week. We will apply marketing content and micro targeting. Participants will…

–Gain insights and apply tips for engaging nnections

–Learn techniques for building engaging content

–Strengthen their understanding of measuring and monitoring social media

Wednesday, February 25, 8-10a.m

Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA  23320

Fee: $20 includes continental breakfast for the two-hour training and networking session. Reservations are required by check or credit card. No shows will be invoiced. Pre-register by contacting Susan Long-Molnar, susan@managingcommunications.com.

Bring a used book to donate to Troy’s March Book Month Drive, and you could win a two-hour, one-on-one consultation on social media planning.

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies.

Marketing with Company LinkedIn and Facebook Pages!

November 29, 2012 by · Comments Off on Marketing with Company LinkedIn and Facebook Pages!
Filed under: Marketing Communications 

We can never learn enough about LinkedIn and Facebook company pages so please join us for a look at how to get more out of yours! We are talking about building reputation, identifying ways to promote your products and services, and staying relevant for all those potential clients and referral sources. Most of you have a profile and maybe a business page, but are they designed effectively and what are you doing with all those connections you have made? We will also check on results from October attendees to share your progress and answer more questions. Join us for this action packed morning! Handouts will help those who are still   setting up their pages, and you will get a better view of how to …

Expand your company pages with valuable content

Use LI Answers to establish your credibility and make new connections

Promote your pages by cross marketing

Identify ways for you to contribute to your clients and other company pages

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, December 4th, 8:30 to 9:45 a.m.

Location:

Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for gift cards/certificates to help with holiday shopping!

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

Building Credibility First

May 27, 2012 by · 1 Comment
Filed under: Marketing Communications 

A favorite observation of many from my five-year-old granddaughter resulted recently from our stop on the way to Orlando to break up the drive time. As Hilton Honors members, we are always pretty happy with any of our stays, but Savannah made a point of announcing to at least five people at the Wyndham Grand Bonnet Creek Resort pool when we got to Orlando, “I hate South Carolina because there is no pool, and it’s boring at the Manning Hampton Inn.” She dreaded the day we left Florida knowing she would have to spend another night in South Carolina.

The value of credibility for a six-year-old is not that different for the rest of us. It is based on our specific needs and expectations. If we expect to be treated a certain way, have a social, self-esteem, intellectual or any other need met, and we are disappointed, the product or service loses credibility.

How many potential clients do you think you have disappointed this week? When have you failed to recognize the needs of one of your clients, but you know you will never hear about it?  If you could create a point system for creating credibility in the eyes of your referral sources, how well would you do?

It is very easy to get complacent about credibility when we get too busy, too egotistical, too lazy, or just don’t stop to think about our actions. I know I have personally failed on this note more times than I care to count.  We can’t focus on everything at once to improve our credibility, so I recommend just dealing initially with your communications in social media.

Would you request information from a potential client or vendor, and then when they respond by e-mail or leave a voice mail, ignore the need to get back to them?  Probably not.  The same holds true for social media. Why someone starts discussions or puts a tip for the day online, and then when someone responds, the discussion originator doesn’t even come back with recognition of the comment or offer a response? How we treat people in our social media interactions is critical.  Additionally, take the time to develop interesting content which relates to your audience just as you would in traditional communications. Be sure you don’t just share an article without introducing it with a comment which shows your expertise and experience.

So if your social media credibility is positive, keep thinking. What else can you focus on soon? You might start with your top 10 clients or customers? Have you “wowed” them this week? What would make you more credible in their eyes?

LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?

February 7, 2012 by · Comments Off on LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?
Filed under: Marketing Communications 

Don’t you just hate when you make a comment in LinkedIn or Facebook and the author doesn’t bother to respond? Have you noticed how dry and boring it is when you see an article to review but the person posting apparently hasn’t taken the time to read it? What are your pet peeves in social media. Please share so I can use them in our next Communicate BIZ Roundtable in Hampton Roads.

How would you rate your social media?

  • Using the company’s key messages to build the brand online
  • Being authentic and weaving in the personality of the company
  • Using a variety of communications techniques including photos and video
  • Building credibility and perception of your company with subject matter experts
  • Developing engaging content and strategically creating excitement with questions, games, trivia and more

And…are you making a point to help others in some way?

This month’s Communicate BIZ Roundtable is going to explore how well you are maintaining your brand’s reputation on social media. It’s not only what you do but what you don’t do which has an impact. Find out how you and your company can maximize use of new leads and build relationships with techniques, good content, and much more.

When: Wednesday, February 22nd, 8:15 to 9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market.

Fee: $15 includes continental breakfast (SMPS members, Hampton Roads Chamber members, and AdvantaCoach Marketing Power Lunch Chapter Members are $10) You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-9:05-Networking and Introductions

9:05-9:20 What is important to fans and contacts? How will they react to what we do and not do? What content will most impact our reputation favorably?

9:20-9:30 Application—group investigation of social media communications

9:30-9:45 Getting company buy-in; Setting social media goals and Q/A

And you will receive…

?   Handouts of actionable improvements for your LinkedIn pages

?   Tips for how to engage EVERYONE  in the success of the strategic plan

?   List of attendees and contact information for future relationship building

?   15 minute complimentary phone meeting to analyze one of your pages with you.

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.

How to Communicate with Gen Y

By James Applebach, PR Associate

In our ever changing media landscape, the people who are on top of trends in communication are usually on the younger side (geeks are an exception). As Generation Y embraces each new social networking invention (Facebook, MySpace, Twitter, Skype, etc.) they are further alienated from the reach of traditional media. After all, any one person can only pay attention to one colorful box with flashing lights at a time.

We want to reach this audience, but how? You need to join the conversation. Start by learning about your social networking tool of choice, Facebook, for example. Run a Google search on it to get a feel for how it works. Then, visit the website for instructions on how to get started. If you are having trouble getting up and running, try asking your geek, or the nearest tech-savvy young person, to help get you established. 

Use your new-found online confidence to inform your audience about news in your organization, events and other interesting tidbits. You may even venture out even further and create an account for yourself on your chosen social network.

But remember: No matter how comfortable you get with Facebook or Twitter, there are just some things we’d rather not know and transparency – i.e. the truth – will build solid relationships.