Communicate BIZ Roundtable Presents: Building the More Difficult Relationships

October 11, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Why is it so difficult to build some relationships? How can you communicate differently to engage employees or a potential client? How do you build relationships with people of the other gender or a different generation or background? How can you turn around the perceptions a potential client may have about you or your company? Be ready to understand needs, communications techniques for different generations, and tools for  improving relationships.

Join us for great networking, share your successes, and learn some new tips for handling difficult relationships. You will…

  • Understand how to develop a mini-strategic plan for renewing, improving or establishing a relationship with a peer, boss, prospect, or vendor.
  • Gain insights for your team to evaluate how you are communicating with employees to build relationships
  • Learn seven keys to dealing with difficult people

When:  Thursday, November 6, 8:30 to 9:45 a.m.

Location: Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA 23320

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 29-plus years experience in this market. She has corporate experience and expertise in    assisting managers and supervisors to handle the communications for difficult situations and muti-generations in the work environment.

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-8:45 Networking and Introductions

8:45-9:05 Presentation

9:05-9:30 Interactive practicum

9:30-9:45 Sharing results and Q/A

And you will receive…

? Opportunities to network

? Chance to win a discounted 2-hour customized communications training session for you and your team (value of $400). While you pay only $150.

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

Announcing the 360IT Partners Professional Learning Series for Hampton Roads Small Businesses

September 3, 2014 by · Leave a Comment
Filed under: Bits and Tips, Management Coaching 

Don’t miss a great opportunity for networking and learning the latest IT trends and challenges from the best of  local experts in Hampton Roads. We hope you will join us for the first session which is designed for small business to be prepared for any type of disruption or disaster in  business operations. Well known moderator Cathy Lewis will lead the panelists through an excellent dialogue and your questions as well! See the flyer for more details:

Final 360IT Partners Learning Series flyer

Is Your Marketing Strategic Plan for 2013 Truly Strategic?

January 12, 2013 by · Comments Off on Is Your Marketing Strategic Plan for 2013 Truly Strategic?
Filed under: Marketing Communications 

So you have a strategic marketing plan for yourself or for the business? Is it actionable right now? It should be looking very different than last year. Why? Most people have either gained more intellectual knowledge about their customers and realize they have not done enough to market to certain targets or market segments or they were behind last year in implementing the new media strategies such as social media and have figured out they better get start getting it right. What is your “must do” and how have you come to that understanding? If you are in Hampton Roads, we have an event coming up which may be the best use of your time this month!

Communicate BIZ Roundtable

When: Wednesday, January 23, 2013  8:15-9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

(Please park next door in the shopping center parking lot , but not close up to Best Buy entrance and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, has over 27 years experience in marketing strategic planning for small and large businesses and organizations, product and service launches, and non-profit organizations.

Who Should Attend? Marketing Directors, Managers, Coordinators; Business owners; Business Consultants; Human Resource Managers & Specialists involved in Employee Communications; CPAs and other advisors for how companies should spend their marketing dollars.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and muffins. (Hampton Roads Chamber Members-$10)

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30=8:45 Networking and Introductions

8:45-9:20 Presentation and Interactive training

9:20-9:30 Topic Discussion

9:30-9:45 Networking

And you will receive…

Samples of strategic marketing plan formats and articles to take for your reference

Tips for how to engage EVERYONE  in the success of the strategic plan

List of attendees and contact information for future  relationship building

Chance to win a two-hour complimentary consult and marketing plan review

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2013! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing  Communications Consulting , who will often be partnering with another expert on the topic.

What will you be doing over the holidays for your employees or like in my case, contractors?

November 30, 2012 by · 2 Comments
Filed under: Employee Communications 

What will you be doing over the holidays for your employees or like in my case, contractors? Remember to be flexible on other people’s ideas for decorations around the office. If it doesn’t impact budget or make some horrible impression of the company, keep a positive perspective or you may disengage employees. If you want to make changes in the way to you celebrate the season at work, get employee input. Try not to make too many changes at once. For example, don’t decide to switch from a bonus check to a turkey, do away with the White Elephant gifts, and change a traditional venue all in one year! Lastly, be sure to communicate effectively in advance. What’s in advance? During the season, people are already stressed so try to plan communications to begin at least two weeks out. Follow up frequently and give employees room to accept the changes.

What else should you do?

Avoid the negative talk about the economy. Try stressing experiences verses money. What could you do as a team that would be so much fun nobody will even notice that it didn’t cost as much as last year.

Sincere compliments go a long way. What can you say now that you have not said enough throughout the year? Everyone on the team has contributed in some way, whether they led the way or influenced others. Oh, and most people like recognition in front of their peers and management.

Surprise! On a slow day, unless you are in retail, how hard would it be to surprise everyone with an extra couple of hours to leave the office early? Another idea is to have a Festive Siesta! Tell everyone that from 11-2 for one day they can’t do anything but eat and rest. Encourage then to share how the rest of their day was–New Ideas? More productive?

None of this takes a lot of work or planning. And one of my favorites? Find a non-profit to help with and engage the whole team!

I would love for you to share appropriate office activities in regard to the holidays! Please visit our Facebook company page (Managing Communications Consulting) and like us? Send us a post, and we will share your company’s celebration of the holidays.

“I’m Good.”

September 24, 2012 by · Comments Off on “I’m Good.”
Filed under: Bits and Tips 

It must be just too much effort to respond to an offer for assistance or even to graciously reject a piece of cake at events these days with any comment other than “I’m good”.  How often do you hear a coworker say “no, thank you” with “I’m good”.  I thought good meant better than ok and a whole lot better than bad. In this context, good means I am fine without whatever it is someone is offering.

Today’s use of bland words such as “good” has branded a new attitude about how we feel. Such bland language makes it difficult to figure out what our customers or potential customers really think about our products and services. No wonder. We have done very little in marketing communications to inspire how a product or service might feel, taste, or make our lives better.

Years ago in one of those communications classes I learned how important it is to be positive in all language, from avoiding the double negative to avoiding anything negative at all in communications. In this case, “I’m good” meets the mark by meaning I am good without whatever it is you want of me. Some might say it is even polite.

So let’s test it. Wouldn’t you like to win the lottery today? “I’m good.”  ” Would you to play golf Thursday? ‘I’m good.”

What we have said in our response is basically lame.

Bland and lame. Where do we go from here? If we are good, why not be incredible or instead of being on top of our game, being on top of the puffiest silver-lined cloud or the highest cupola in the palace? Yes, I am exaggerating, but the point is that in an effort to be smart phone texting concise, we often provide useless, vague copy.

The worst part of “I’m good” is that it doesn’t exactly build relationships. Next time a client asks me if I would like coffee, I think I will respond with “No thank you, I don’t need to be any more alert for our meeting than I am” or “we might create a campaign that sells more product than you can produce” or “No thanks, I forgot to bring my good luck cup when I tell you my idea.”

Do you have one of those phrases which drives you crazy? Please share!

In Your Face: Perception is Your Reality

March 5, 2012 by · Comments Off on In Your Face: Perception is Your Reality
Filed under: Marketing Communications 

Have you ever entered a networking event late, only to find several small groups of people in conversation, and you don’t know anyone? This can certainly happen, and the way we react, from our body language to how we approach a group, can have a tremendous impact on how people relate to us. Situations like this can catch up off guard on our communications.

I can’t tell you how many times as a female business owner that I have been at a networking meeting and felt like the silent security guard at the door or the immigrant who doesn’t speak English when two or more men only make eye contact with each other. Guys, I am sure you have experienced the same kind of situation with a group of women.

Who gets noticed the most at business meetings and social networking events? Is it always the person who requests business cards from everyone in the room? Is it someone who has that elevator speech memorized to perfection? Is it always the politician or enterprise CEO? NOT. I firmly believe that anyone can make an impact with the right attitude about communications, attention to the discussions they lead or engage in, and have a good sense of business etiquette. With training and attention to your communications, you can make significant differences in how you are perceived in groups, whether your goal is to build new relationships for your business, pursue job interviews, or just have a good time in a community you enjoy!

If you are in Hampton Roads on March 22nd, we hope you will join us for dialogue with substance about communicating effectively in business  events. This month’s Communicate BIZ Roundtable is going to explore how to connect face-to-face and leave a positive perception of you and your brand.  How do others perceive us as entrepreneurs and professionals in our fields during those fleeting moments at events? This is not just for novice networkers or connectors. We will look at how to bring your communications to the next level while interacting at networking, social, and business events, from the visual image you portray to verbal communications, body language  and sheer business etiquette.

When: Tuesday, March 27th, 8:15 to 9:45

Location: Town Point Club, 101 W. Main Street, Norfolk

Presenters: Susan Long-Molnar, President of Managing Communications Consulting, is a communications, marketing and PR professional with 27 years experience in this market. Susan assists clients to manage face-to-face networking and is a national and regional presenter on communications topics including The Etiquette of   Business Communications. Guest Presenter: Internationally-acclaimed Image Consultant Sandy Dumont is the founder of The Image Architect. She is also a founding member of the Professional Speakers Association (U.K.), and a member of the National Speakers Association (NSA).  Sandy is past President of NSA Virginia, and Past President of the SE Virginia chapter of the National Association of Women Business Owners (NAWBO. She consults with individuals and corporations and also conducts corporate and individual image makeover workshops.

Fee: $15 includes continental breakfast with fresh fruit, bagels, muffins, pastries and beverages.  Reservations for this month are required with pre-payment by check or credit card.

To Register: Call Susan Long-Molnar, 757-513-8633 or e-mail

susan@managingcommunications.com

Our Agenda:

8:15-8:35 Networking and Introductions

8:35-8:55 Sandy Dumont on managing your image

8:55-9:15 Susan Long-Molnar on key messages, listening and transitioning, and communications etiquette

9:15-9:30 Q/A and group discussion on setting priorities for networking

And you will receive…

? Handouts of improving and managing perception

? Door prize drawings

? List of attendees and contact information for future relationship building

? Managing Communications’ April Business Calendar with Networking Tips for specific events

Sponsored by Managing Communications Consulting, Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you to join us if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long=Molnar.