Blogging Your Story..Quickly and Effectively

August 19, 2015 by · Leave a Comment
Filed under: Marketing Communications 

Blogging  requires a topic of interest  to your target markets and a story which will create connections. Hampton Roads business owners and professional communicators will learn and discuss the often ignored techniques which can make a difference in your online results! In this hands-on session, you will be more prepared to take your prospecting and relationship building to the next level. For more information or to rsvp, please visit our Facebook page, Managing Communications Consulting.

Making Sales and Other Messages with Impact!

April 17, 2014 by · Leave a Comment
Filed under: Marketing Communications 

April’s Communicate BIZ Roundtable is going to explore how to create powerful sales or other messages which will influence people.   You will learn our Key Message Model to more effectively plan and deliver your messages. You will also find this group a powerful networking group. This topic is ideal for business owners, sales executives, non-profit execs, and from an internal communications standpoint, HR professionals and recruiters.

When: Wednesday, April 23, 8:15 to 9:30 a.m.

Location:  360 IT Partners new facility,5269 Cleveland, Street, Suite 201, Virginia Beach, VA

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional, with 29 years experience in this market. Susan assists clients to manage marketing and communications. She is a national and regional presenter on a wide-range of communications topics and trains both commercial and government clients as a SWAM certified professional.
Fee:  $15 includes continental breakfast. You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-8:40-Networking and Introductions
8:40-9:15-Presentation and interactive key message modeling practice
9:15-9:30-Q/A and wrap up

And you will receive…

Handouts of actionable tips for leaving a positive, memorable impression

Key message model to use for communicating with your new relationships

List of attendees and contact information for future relationship building

15 minute complimentary phone meeting to analyze your key message model.

Communicate BIZ  Roundtable is a seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often partnering with another expert on the topic.

Business Etiquette for Today’s Technology and Networking

March 8, 2013 by · Comments Off on Business Etiquette for Today’s Technology and Networking
Filed under: Marketing Communications 

Why is business etiquette so important for our times? Hasn’t rudeness become acceptable in our pop, high-tech society? Can’t we just get on with business and get over the niceties? Not really. More than ever in today’s economy and our struggle to be the fittest, we have to pay attention to what we do to support our  credibility, values, and what we say is our company mission. This month’s Communicate BIZ Roundtable in Hampton Roads on Weednesday, March 27, 8:30 to 9:45 a.m. at Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

We will take a look at:

  • Business Courtesy the KISS way
  • Internal and External Meeting Etiquette
  • Generational Differences in Regard to Etiquette
  • Etiquette for networking, connecting, and customer/employee  relations online and face-to-face
  • And even some basics…like how to make introductions and how to handle embarrassing moments.

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations required and pre-payment by check or credit card. No shows will be billed if they do not cancel in advance.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Presentation and interactive role plays

9:30-9:45 Group Discussion

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for Business Etiquette book

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

“I’m Good.”

September 24, 2012 by · Comments Off on “I’m Good.”
Filed under: Bits and Tips 

It must be just too much effort to respond to an offer for assistance or even to graciously reject a piece of cake at events these days with any comment other than “I’m good”.  How often do you hear a coworker say “no, thank you” with “I’m good”.  I thought good meant better than ok and a whole lot better than bad. In this context, good means I am fine without whatever it is someone is offering.

Today’s use of bland words such as “good” has branded a new attitude about how we feel. Such bland language makes it difficult to figure out what our customers or potential customers really think about our products and services. No wonder. We have done very little in marketing communications to inspire how a product or service might feel, taste, or make our lives better.

Years ago in one of those communications classes I learned how important it is to be positive in all language, from avoiding the double negative to avoiding anything negative at all in communications. In this case, “I’m good” meets the mark by meaning I am good without whatever it is you want of me. Some might say it is even polite.

So let’s test it. Wouldn’t you like to win the lottery today? “I’m good.”  ” Would you to play golf Thursday? ‘I’m good.”

What we have said in our response is basically lame.

Bland and lame. Where do we go from here? If we are good, why not be incredible or instead of being on top of our game, being on top of the puffiest silver-lined cloud or the highest cupola in the palace? Yes, I am exaggerating, but the point is that in an effort to be smart phone texting concise, we often provide useless, vague copy.

The worst part of “I’m good” is that it doesn’t exactly build relationships. Next time a client asks me if I would like coffee, I think I will respond with “No thank you, I don’t need to be any more alert for our meeting than I am” or “we might create a campaign that sells more product than you can produce” or “No thanks, I forgot to bring my good luck cup when I tell you my idea.”

Do you have one of those phrases which drives you crazy? Please share!

Blog It! Learn How to Use Blog Sites to Market your Business.

June 20, 2012 by · Comments Off on Blog It! Learn How to Use Blog Sites to Market your Business.
Filed under: Marketing Communications 

This month’s Communicate BIZ Roundtable is going to explore how develop or improve your    blog site, good topics, writing style, resources for writing on other blogs, and how to use blog posts for SEO and massive traffic with keyword targets. Whether you are new to blogging or well-established, the CEO, the marketing director, or the web site coordinator, you will gain from this session! Why blog? We will share some benefits you probably have not thought about yet.

When: Tuesday, June 26, 8:30 to 9:45 a.m.

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake (We must park next door in the shopping center parking lot and not in the Towne Bank lot.)

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market, and guest presenter, Dustin Briggs, owner of Digital Navigation who works with clients strategically for maximizing online marketing.

Fee: $15 includes continental breakfast You may pay by check or credit card. Dunkin’ Donuts breakfast items and coffee included.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:05-Networking and Introductions

9:05-9:20 Blogging Content—what gets read, audience, tips for everything from topics to managing a schedule

9:20-9:30 Linking strategically in social media and other online outlets, using blog posts for SEO and all about keyword targets

9:30-9:45 Sharing new ideas…Q/A

And you will receive…

Opportunities to network for beginning new relationships on the right foot

Drawing for a well-known book on Online Marketing

List of attendees and contact information for future relationship building

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals  responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.

Building Credibility First

May 27, 2012 by · 1 Comment
Filed under: Marketing Communications 

A favorite observation of many from my five-year-old granddaughter resulted recently from our stop on the way to Orlando to break up the drive time. As Hilton Honors members, we are always pretty happy with any of our stays, but Savannah made a point of announcing to at least five people at the Wyndham Grand Bonnet Creek Resort pool when we got to Orlando, “I hate South Carolina because there is no pool, and it’s boring at the Manning Hampton Inn.” She dreaded the day we left Florida knowing she would have to spend another night in South Carolina.

The value of credibility for a six-year-old is not that different for the rest of us. It is based on our specific needs and expectations. If we expect to be treated a certain way, have a social, self-esteem, intellectual or any other need met, and we are disappointed, the product or service loses credibility.

How many potential clients do you think you have disappointed this week? When have you failed to recognize the needs of one of your clients, but you know you will never hear about it?  If you could create a point system for creating credibility in the eyes of your referral sources, how well would you do?

It is very easy to get complacent about credibility when we get too busy, too egotistical, too lazy, or just don’t stop to think about our actions. I know I have personally failed on this note more times than I care to count.  We can’t focus on everything at once to improve our credibility, so I recommend just dealing initially with your communications in social media.

Would you request information from a potential client or vendor, and then when they respond by e-mail or leave a voice mail, ignore the need to get back to them?  Probably not.  The same holds true for social media. Why someone starts discussions or puts a tip for the day online, and then when someone responds, the discussion originator doesn’t even come back with recognition of the comment or offer a response? How we treat people in our social media interactions is critical.  Additionally, take the time to develop interesting content which relates to your audience just as you would in traditional communications. Be sure you don’t just share an article without introducing it with a comment which shows your expertise and experience.

So if your social media credibility is positive, keep thinking. What else can you focus on soon? You might start with your top 10 clients or customers? Have you “wowed” them this week? What would make you more credible in their eyes?