Is Your Marketing Strategic Plan for 2012 Truly Strategic?
So you have a strategic marketing plan. Is it actionable right now? If you are working on your plan, really would like more outside input, and have your business in southeastern Virginia, this session will help you. Susan Long-Molnar, President of Managing Communications Consulting, and guest presenter, Susan Kirkpatrick, copreneur of AdvantaCoach LLC (also the exclusive Independent Business Advisor for Glazer-Kennedy Insider’s Circle for Southeast Virginia) will lead your through information you can use to improve your marketing strategic planning.
When: Tuesday, January 24, 2012 8:15-9:45
Location: Towne Bank, Hilltop, 984 First Colonial Road, Virginia Beach, VA 23454
Fee: $15 includes continental breakfast (SMPS members, Hampton Roads Chamber members, and AdvantaCoach Marketing Power Lunch Chapter Members are $10)
Preregistration Required: Call Susan Long-Molnar, 757-513-8633 or respond to this e-mail.
8:15-9:05-Networking and Introductions
9:05-9:20 Analyzing Your Business Goals and Asking the Right Questions for Growth in Your Organization led by Susan Kirkpatrick
9:20-9:35 Auditing your Strategic Plan for Multi-channel strategies, results, and measurement, and managing progress
9:35-9:45 Additional Q&A overall
And you will receive…
• Samples of strategic marketing plan formats and articles to take for your reference
• Tips for how to engage EVERYONE in the success of the strategic plan
• List of attendees and contact information for future relationship building
• Chance to win a Dan Kennedy book…..
• Complimentary audit of your strategic marketing plan by Managing Communications Consulting with a one hour meeting to review the recommendations
• Free ticket to the AdvantaCoach Marketing Power Lunch
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.
Social Media as Personal Journaling or Desperate Need for Friends
By Susan Long-Molnar, President, Managing Communications Consulting
You look on your Facebook Wall and realize that somebody has taken up a lot of it with Farmville requests. Even worse, people you barely know personally have just shared their anger over some relationship gone bad or expressed something really inappropriate about their employer without “counting to ten”.
When I grew up, we had diaries…with keys. You could banter away about your day. Share the good and the ugly, in writing, and reread it as much as you wanted, often gaining a new perspective. It seems that some social media has become social journaling. There is something that feels good when we share with people we often don’t see, maybe once a month, and that we don’t even socialize with on a regular basis about the dinner out, our opinions on the outcome of a game or that we stayed at the beach all day. I think Generation Y has created the most valuable source imaginable for finding people to hang out with and bring a bar or concert more people than they could get from any advertising, On the other hand, sharing that someone has really disappointed us or that we are sick of people, leaves people of the details, free to imagine them, or worse, develop a perception which is not so favorable. That kind of communications can be very bad for business or finding a job.
What I typically hear from some clients or business associates is that it all seems a waste of time. I can see why they often have this reaction. How do we spend our time online? You have heard the old saying “what you think about the most is what you will become.” How often do you communicate your values and your goals?
It is not the end-all for building strategic relationships, but it certainly can be effective when you set goals for how you will use your pages. Are you using it to connect with people you don’t have time to call or meet with regularly? Are you hoping that you will build more referrals from your efforts? Do you want your referral sources and clients to get to know you better? Will you share details, news, and events about your business as a valuable media source? Can you build credibility by letting people know how you think, how you react to situations, how you have solved business issues? Can you expand your market by getting connected to people within a particular market segment?
Watch for a blog soon on how to Avoid Wasting Time Blogging and Socializing Online.
I would love for you to share how you have reduced your time online and still maintained a strong presence.
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