A Few Good Seats Still Open for this Week’s Communicate BIZ Roundtable

July 21, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Hampton Roads) Creating Awesome Social Media Marketing Campaigns for events, product launches, referral programs, and more…

Strategy for social media is often overlooked when we are ready to promote an event or any new product, service or business. How many topics do you need to keep interest and volume for posts? What visuals or videos can you implement or incentives? How can you better build “likes” and “followers” in the process and get more sharing of your messages? Be ready to get creative, think deeply, and network with people who can validate your strategies!
Join us for great networking, share your successes, and learn some new tips for your social media marketing campaigns. We will take a look at:
Engaging your team to evaluate current products and services with creating marketing campaigns

Identify key messages, visuals, and language specifically appealing in social media

Understand how to develop a mini-strategic plan for a social media campaign

When: Wednesday, July 23, 8:30 to 9:45 a.m.
Location: Simply Fresh Café & Market, Town Center, Virginia Beach

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be in-voiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
Opportunities to network

Chance to win a complimentary 1 hour marketing consulting session

List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

The 10th Anniversary of my 1st Father’s Day by Michael Camden

July 18, 2014 by · Leave a Comment
Filed under: Bits and Tips 

Every June, we celebrate Father’s day. It is an opportunity to honor our dads.  Some people may call it a Hallmark holiday that has evolved into an attempt to cash in on our love and devotion of our fathers. Maybe it is, but I’m a lucky dad, so bring on the celebration.

According to Wikipedia, Father’s Day was not created by Hallmark. Instead, it was founded in Spokane, Washington at the YMCA in 1910 by Sonora Smart Dodd. Its first celebration was in the Spokane YMCA on June 19, 1910. Her father, the Civil War veteran William Jackson Smart, was a single parent who raised his six children there.  After hearing a sermon about Mother’s Day in 1909, she told her pastor that fathers should have a similar holiday honoring them.  Although she initially suggested June 5, her father’s birthday, the pastors did not have enough time to prepare their sermons, and the celebration was deferred to the third Sunday of June. (http://en.wikipedia.org/wiki/Father’s_Day)

This June is the 10th anniversary of my first father’s day; the first one playing the role of father rather than son. Thanks to my very first father’s day gift 10 years ago, my daughter honors me 365 days a year. That gift was something we have since come to call “Daddy Tree”.  In fact, every one like it is now called a daddy tree. These trees have not always been indigenous to the Hampton Roads region. Thankfully someone realized there was a market for them this far north.

I will never forget my first Father’s day. Ten years ago, I returned home from a trip on Father’s day for a photo opportunity with my little girl in front of our daddy tree, a 2 foot tall palm tree in our front yard by the mailbox. It was so cool! Ironically, I had just returned from sunny Florida, where no one would think twice about daddy trees. A few years later, on our first family trip to Disney, I’ll never forget her reaction to the trees in Orlando. Daddy trees were everywhere and my daughter was in heaven. We had not even seen the Magic Kingdom yet.  But not in our yard, there is only the one. Today, it towers over our driveway and stretches to the power lines.  It has grown taller from year to year, just as my little buddy has matured and blossomed.

The tree has served as a symbol of our family’s love and of our recognition of father’s day. It is a lasting and living memory reminding me, daily, of the joy and blessings of fatherhood.  Every year, we return to the foot of the daddy tree for another photo op; my daughter and the tree – each taller, and me – another year older with a little less hair.

I would not have anything to celebrate or to write about if it were not for my father (and mother), my loving wife, and of course my little girl. Thank you, sweet Caroline, for 10 awesome years. Happy father’s day dad and to every dad out there. Go spend some time making lasting memories with your kids. Perhaps you can plant your own daddy tree.

Michael Camden, MBA (father, husband, and son) is the Enrollment Coordinator for the Hampton Roads site of Troy University. He may be reached at 757-451-8203 or michael.camden@troy.edu.

Seeking Marketing/Communications Interns in Southside Hampton Roads

June 2, 2014 by · 1 Comment
Filed under: Marketing Communications 

This is an exciting opportunity to work with a team of interns, build your resume, and develop skills! Managing Communications Consulting is looking for three or four interns on the Southside as Interns beginning immediately. This is a non-paid position with some expenses paid, however there is potential for excellent commission based responsibilities based on interest and business development aptitude. Flexible and part-time hours. Ideal for college credit programs.

Job Summary:

Under general supervision and according to the established policies and procedures, the Marketing/Communications Intern is responsible for assisting with a variety of marketing communications and PR strategies to support clients and the firm’s marketing.

Experience and Interest in the following functions:

· Assisting with social media.

· Creating event and product excitement through daily promotions, marketing, pr and sales strategies.

· Assisting with planning special events.

· Developing and implementing marketing launches, campaigns and other strategies.

Especially looking for each intern to have one or two of the following competencies and experience:

· Video and editing

· Research and social media deployment

· Writing (non-fiction, press releases, interviewing)

· Graphic design

· E-mail campaign development and distribution

Education:

· Recent graduate from college in Communications, Graphic Design, Marketing, Public Relations, Journalism.

· Candidate working toward a degree in journalism, marketing, public relations, graphic design, organizational communications, English or advertising.

Additional Requirements:

  • Must have reliable transportation to travel on Southside Hampton Roads.
  • Skills/experience in all Microsoft programs and preferably Publisher or desktop publishing
  • Demonstrate a commitment to service, organization values and professionalism through appropriate conduct and demeanor at all times
  • Access to laptop or PC preferred (85% of time will work from your home)
  • Excellent customer service skills

E-mail resume and cover letter to Susan Long-Molnar, President, Managing Communications Consulting, at susan@managingcommunications.com

Business Etiquette for Today’s Technology and Networking

March 8, 2013 by · Comments Off on Business Etiquette for Today’s Technology and Networking
Filed under: Marketing Communications 

Why is business etiquette so important for our times? Hasn’t rudeness become acceptable in our pop, high-tech society? Can’t we just get on with business and get over the niceties? Not really. More than ever in today’s economy and our struggle to be the fittest, we have to pay attention to what we do to support our  credibility, values, and what we say is our company mission. This month’s Communicate BIZ Roundtable in Hampton Roads on Weednesday, March 27, 8:30 to 9:45 a.m. at Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

We will take a look at:

  • Business Courtesy the KISS way
  • Internal and External Meeting Etiquette
  • Generational Differences in Regard to Etiquette
  • Etiquette for networking, connecting, and customer/employee  relations online and face-to-face
  • And even some basics…like how to make introductions and how to handle embarrassing moments.

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations required and pre-payment by check or credit card. No shows will be billed if they do not cancel in advance.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Presentation and interactive role plays

9:30-9:45 Group Discussion

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for Business Etiquette book

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

Marketing with Company LinkedIn and Facebook Pages!

November 29, 2012 by · Comments Off on Marketing with Company LinkedIn and Facebook Pages!
Filed under: Marketing Communications 

We can never learn enough about LinkedIn and Facebook company pages so please join us for a look at how to get more out of yours! We are talking about building reputation, identifying ways to promote your products and services, and staying relevant for all those potential clients and referral sources. Most of you have a profile and maybe a business page, but are they designed effectively and what are you doing with all those connections you have made? We will also check on results from October attendees to share your progress and answer more questions. Join us for this action packed morning! Handouts will help those who are still   setting up their pages, and you will get a better view of how to …

Expand your company pages with valuable content

Use LI Answers to establish your credibility and make new connections

Promote your pages by cross marketing

Identify ways for you to contribute to your clients and other company pages

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, December 4th, 8:30 to 9:45 a.m.

Location:

Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

?   Opportunities to network for beginning new relationships on the right foot

?   Drawing for gift cards/certificates to help with holiday shopping!

?   List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing         Communications Consulting, who will often partner with another expert on the topic.

September Roundtable: LinkedIn Powered Marketing!

September 10, 2012 by · Comments Off on September Roundtable: LinkedIn Powered Marketing!
Filed under: Marketing Communications 

People keep asking us for more in-depth tips and discussion on equating LinkedIn with ROI so this is the topic of September’s Communicate BIZ Roundtable. Most of you have a profile and maybe a business profile, but is it designed effectively and what are you doing with all those connections you have made? Are you a LinkedIn sleuth when it comes to reviewing groups, who has visited your site, and the stats provided by LinkedIn? Join us for this action packed morning! Handouts will help those who are still setting up their pages, and you will get a better view of how to …

Use LI Groups to extend your network and

  • Use LI Answers to establish your credibility and make new connections
  • Enhance your profile with slideshows, blogs and more
  • Promote your LinkedIn Company page

And…Integrate LinkedIn into your overall marketing plan

When: Tuesday, September 25th, 8:30 to 9:45 a.m.

Location: Stellar One 4505 Columbus St., Suite 100, Virginia Beach’s Town Center

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of  Commerce members) Reservations for this month are required with pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:30 Overview of LinkedIn fast pace marketing techniques

9:30-9:45 Sharing additional LinkedIn best practices

And you will receive…

? Opportunities to network for beginning new relationships on the right foot

? Drawing for a well-known book on Social Media Book

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing  Communications Consulting, who will often partner with another expert on the topic.

How to Communicate with Gen Y

By James Applebach, PR Associate

In our ever changing media landscape, the people who are on top of trends in communication are usually on the younger side (geeks are an exception). As Generation Y embraces each new social networking invention (Facebook, MySpace, Twitter, Skype, etc.) they are further alienated from the reach of traditional media. After all, any one person can only pay attention to one colorful box with flashing lights at a time.

We want to reach this audience, but how? You need to join the conversation. Start by learning about your social networking tool of choice, Facebook, for example. Run a Google search on it to get a feel for how it works. Then, visit the website for instructions on how to get started. If you are having trouble getting up and running, try asking your geek, or the nearest tech-savvy young person, to help get you established. 

Use your new-found online confidence to inform your audience about news in your organization, events and other interesting tidbits. You may even venture out even further and create an account for yourself on your chosen social network.

But remember: No matter how comfortable you get with Facebook or Twitter, there are just some things we’d rather not know and transparency – i.e. the truth – will build solid relationships.

Social Networking Groups: What’s the Value of Joining?

June 28, 2010 by · Leave a Comment
Filed under: Marketing Communications 

by Susan Long-Molnar, President

I have found over the past year that it is crazy not to join a few groups in Linked In. That’s the first step. The downside is that before you know it, you receive weekly (or more frequent) e-mails when someone has posted a new discussion or event. What is important is how you use the groups so that all of this is not a waste of time.

Selecting a good mix of groups will keep you from social networking insanity. I recommend a couple of national (largely populated) ones in your industry, to keep you sharp on issues and depending on your marketing targeted reach, they may open incredible business referral opportunities for you. Joining a few local ones or those in the geographical locations of your offices will give you the most value. One area which we have recommended to our clients is to spend more time joining groups outside their own industry—where their clients and prospects are members—will usually provide the most opportunities for some serious networking.

So what can you do to get your messages and brand part of the buzz? Here are just a few thoughts…

  • Check out the New Members column on the group’s site. Is there someone you would like to know? Go to their web site, send a message explaining that you would like to connect and mentioning that you are in the same group. Usually, they will review your profile, and probably connect.
  • Promote your events (whether you are attending or sponsoring) to a wider body of contacts
  • Create questions for discussion which either give you information about a particular topic or through the comments, offer opportunities to follow up with potential prospects or referral sources. If it is a question which is related to your expertise or discipline, you can use the material along with your own to craft responses, furthering showing your expertise.
  • Additionally, take the time to enter discussions with your own opinions and be sure to follow discussions. If a group is too large, you can start a discussion in most groups to recommend a subgroup to the manager of the group. This will further identify you as a leader in that subgroup.
  • Drive traffic to your website, by introducing one of your own articles or something you have read recently, with your own comments. This will give you an opportunity for new visitors from the group and hopefully, if there is valuable information on your site, keep them coming back.
  • Most groups are useful for identifying job openings you have with your company, recognizing others in the same group for their accomplishments, and promoting some specific aspect of your business. For example, if I relate a specific PR service on the American Marketing Association group site, our company may become a resource for agencies and consultants who provide strictly marketing services.
  • Don’t assume that you don’t fit a group. Stretching a bit is fine as long as there is some connection to the group. If you sell a product, from shoes to residential property, anyone could need your service at some point. Just be sure not to abuse the time you spend in the group. Often, you will make more relationships when you share your leadership, management style, knowledge about an important topic, then info on the specific products. Most relationships, whether online or face-to-face are first developed based on trust, respect, knowledge, and personality.
  • Be sure to recommend others to a group as this is helpful to them while giving you an opportunity, once again, to brand your own business.

Start paying attention to the groups others have joined, both within your network and beyond. You can also search the Group Directory easily on your site. If you have other successes in joining groups, please share.