What’s Hot? What’s Not? Marketing Strategies for 2015

January 9, 2015 by · Leave a Comment
Filed under: Marketing Communications 

According to a recent Forbes article, consumers will use 5+ online sources to facilitate actual purchase decisions, reducing reliance on traditional brick-and-mortars. Whether you are brick and mortar retailer, a professional services firm or a consultant, how will changing customer buying habits impact your business? Are you ready for branding with real non-fiction engagement and attach emotion to your brand? What can you expect from social media in 2015? Be ready to understand customers’ needs to build you marketing strategies and which tools will have the most impact!
Join us for great networking, share your successes, and learn some new tips for handling difficult relation-ships. You will…

Understand what is hot and what is not

Gain insights for how to manage and adjust your marketing strategies

Identify ways to increase your brand awareness
When: Wednesday, January 28, 8:30 to 9:45 a.m.
Location: Fulton Bank, N.A. – Hampton Roads Division, 4429 Bonney Road, Suite 510, Virginia Beach, VA 23462
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 30 years experience in this market.
Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
? Incredible opportunities to network
? Chance to win a popular marketing book
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2015! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

What will you be doing over the holidays for your employees or like in my case, contractors?

November 30, 2012 by · 2 Comments
Filed under: Employee Communications 

What will you be doing over the holidays for your employees or like in my case, contractors? Remember to be flexible on other people’s ideas for decorations around the office. If it doesn’t impact budget or make some horrible impression of the company, keep a positive perspective or you may disengage employees. If you want to make changes in the way to you celebrate the season at work, get employee input. Try not to make too many changes at once. For example, don’t decide to switch from a bonus check to a turkey, do away with the White Elephant gifts, and change a traditional venue all in one year! Lastly, be sure to communicate effectively in advance. What’s in advance? During the season, people are already stressed so try to plan communications to begin at least two weeks out. Follow up frequently and give employees room to accept the changes.

What else should you do?

Avoid the negative talk about the economy. Try stressing experiences verses money. What could you do as a team that would be so much fun nobody will even notice that it didn’t cost as much as last year.

Sincere compliments go a long way. What can you say now that you have not said enough throughout the year? Everyone on the team has contributed in some way, whether they led the way or influenced others. Oh, and most people like recognition in front of their peers and management.

Surprise! On a slow day, unless you are in retail, how hard would it be to surprise everyone with an extra couple of hours to leave the office early? Another idea is to have a Festive Siesta! Tell everyone that from 11-2 for one day they can’t do anything but eat and rest. Encourage then to share how the rest of their day was–New Ideas? More productive?

None of this takes a lot of work or planning. And one of my favorites? Find a non-profit to help with and engage the whole team!

I would love for you to share appropriate office activities in regard to the holidays! Please visit our Facebook company page (Managing Communications Consulting) and like us? Send us a post, and we will share your company’s celebration of the holidays.

Get Results from Your Meetings!

July 20, 2012 by · Comments Off on Get Results from Your Meetings!
Filed under: Marketing Communications 

This month’s Communicate BIZ Roundtable in Hampton Roads explores how to determine whether to meet, and if so, the purpose, strategies, tools for managing outcomes and the right promotion for the meeting. Whether the meeting is focused on change in your operation,  the launch a new product or evaluating some  aspect of your business, you probably struggle with how to maximize what you get from your meetings. This is perfect for anyone who leads or leads others to facilitate meetings in a business, service organization, non-profit, or local government. We will also share tips on how to market meetings so that attendees are prepared, engaged, and show up!

When: Tuesday, July 24th, 8:30 to 9:45 a.m.

Location: Town Point Club, 101 W. Main Street, Norfolk

Presenter: Bill Newton, VP, Phoenix Group’s Gold Cube Meetings and Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this  market.

Fee: $15 includes continental breakfast with fresh fruit, bagels, muffins, pastries and beverages.                                                                                Reservations for this month are required with pre-payment by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-9:00 Networking and Introductions

9:00-9:20 Leading the Meeting—Focusing on Six Keys to creating effective, results oriented and memorable meetings.

9:20-9:35 Promoting the Meeting (from Social Media to Traditional)

9:30-9:45 Sharing new ideas…Q/A

And you will receive…

? Opportunities to network for beginning new relationships on the right foot

? Drawing for a well-known book on Meeting Management

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.