MCC Pro: Video Impacts Social Media: Here’s how to make the most of it

June 25, 2010 by
Filed under: Marketing Communications 

by Rebecca Freeman, PR Associate

While browsing through a website, ask yourself: Would you rather read an article or watch a video? If you sided with the latter, you aren’t alone.

On any given day, YouTube garners millions of hits everyday. Created in 2005 by a few PayPal employees, YouTube is the number one visited social media website by a long shot and continues to grow everyday.

Video allows the mind to relax a little more, thus allowing whatever is on screen to entertain or inform, with little effort on the viewer’s part. This is critical as society is in a time where the public wants their news immediately, and if it is not supplied in a quick, entertaining, and informative fashion, they will find another outlet.

Using video is a great tool for getting your message to the public, however, like any written article, you must grab the viewer’s attention within the first eight seconds. A video is useless if no one sticks around to watch it.

Remember that earlier bit about the public wanting their news as quickly as possible? Keep the video below two minutes at all costs, especially if it is educational. If the video is too long the viewer will probably lose interest.

Make sure you have a story worth telling. Although it may seem obvious, your message will not be heard if no one is concerned with the subject matter.

We have morphed into a “click and drag” society where nothing moves as fast as we want it to. Video allows the viewer an entertaining option to gather information with minimal effort on their part. Take advantage of it.

Tags: ,

Comments

3 Comments on MCC Pro: Video Impacts Social Media: Here’s how to make the most of it

  1. communicatebiz.com on Wed, 20th Oct 2010 4:41 am

    2. Hey ! Love your blog thanks for sharing it with everyone.. Greetings from the Speedy DNS.

  2. valium on Tue, 25th Jan 2011 11:13 am

    3. A formidable share. I just gave this to a colleague who was doing a little bit analysis on this, and he in fact purchased me breakfast as a result of me finding it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this. I feel strongly about it and love reading more on this topic. If potential, as you turn out to have the expertise, would you mind updating your blog with extra details? It’s highly useful for me. Large thumb up for this weblog put up!

  3. valium on Tue, 25th Jan 2011 4:41 pm

    4. There are some attention-grabbing closing dates in this article however I don’t know if I see all of them center to heart. There may be some validity however I will take maintain opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well

Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!