LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?

February 7, 2012 by · Comments Off on LOL/PR/SOS! Is Social Media Helping or Hurting Your Business?
Filed under: Marketing Communications 

Don’t you just hate when you make a comment in LinkedIn or Facebook and the author doesn’t bother to respond? Have you noticed how dry and boring it is when you see an article to review but the person posting apparently hasn’t taken the time to read it? What are your pet peeves in social media. Please share so I can use them in our next Communicate BIZ Roundtable in Hampton Roads.

How would you rate your social media?

  • Using the company’s key messages to build the brand online
  • Being authentic and weaving in the personality of the company
  • Using a variety of communications techniques including photos and video
  • Building credibility and perception of your company with subject matter experts
  • Developing engaging content and strategically creating excitement with questions, games, trivia and more

And…are you making a point to help others in some way?

This month’s Communicate BIZ Roundtable is going to explore how well you are maintaining your brand’s reputation on social media. It’s not only what you do but what you don’t do which has an impact. Find out how you and your company can maximize use of new leads and build relationships with techniques, good content, and much more.

When: Wednesday, February 22nd, 8:15 to 9:45

Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market.

Fee: $15 includes continental breakfast (SMPS members, Hampton Roads Chamber members, and AdvantaCoach Marketing Power Lunch Chapter Members are $10) You may pay by check or credit card.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:15-9:05-Networking and Introductions

9:05-9:20 What is important to fans and contacts? How will they react to what we do and not do? What content will most impact our reputation favorably?

9:20-9:30 Application—group investigation of social media communications

9:30-9:45 Getting company buy-in; Setting social media goals and Q/A

And you will receive…

?   Handouts of actionable improvements for your LinkedIn pages

?   Tips for how to engage EVERYONE  in the success of the strategic plan

?   List of attendees and contact information for future relationship building

?   15 minute complimentary phone meeting to analyze one of your pages with you.

Communicate BIZ  Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.

What’s So Super About That? By Michael Camden, Business Development, Managing Communications Consulting

February 5, 2012 by · 2 Comments
Filed under: Bits and Tips, Marketing Communications 

The Super Bowl (Wait, can I say that? I mean, legally?) looms over us like the  impending hurricane you know is coming, but all you care about are the great parties. In the case of the big game, we’re all anxiously salivating for the Doritos commercials, especially that guy and his clandestine dog from Virginia Beach. So, you think this is an article about the NFL championship game. But, not so fast. Why is the game so super? I mean, unless you are a Giants or Patriots fan.

What determines superiority? Super Man bends steel and much more. My child is rated “superior student” when she cooperates and participates in school. There are super committees and super pacs, but this is not political satire either. There are super novas (also a great song in the 90s), and as long as we’re referencing music, what is a Supertramp anyway? There are superstitions and superlatives. Some things are even supercalifragilistic (or something like that). We have celebrities that we crown as super stars. Some of those stars fall from the sky as they fall from grace. There are super computers and super conductors, but I studied English and business, so what do I know about I.T.? There are super highways, which really make the regular highways feel inferior. Some people are super sensitive, but not me. Really, I’m not!

In the 70s we had supermarkets, but for some reason that wasn’t super enough, so we created super supermarkets. They know who they are. I remember when McDonald’s advertised a meal for under a buck. Yes sir. You got a burger, fries, and a drink and change back (a penny probably). Now to get that same meal, you have to super size it. That movie already hit Redbox long ago. Oh and lest I forget super models like the babes on Sports Illustrated’s swimsuit issue. What makes them super? Even the Dove soap models are attractive, but super?

In my youth, you may have overheard me shout “super-decent” when Jaws devoured an unsuspecting victim. When a normal person does something heroic, they often display superhuman strength. It all sounds so super natural. Which makes me wonder, what the heck is superfly?

Super is defined by Webster’s as excellent, very great, and excessive. Ah excessive. Now we’re onto something. Did I say that this is not a story about the super bowl? Now it is, because I just googled “super”. The first 22 pages of links were all related to the super bowl. I gave up at page 23. That is what I call super-excessive.

Here’s a super idea. Let’s move the big game to Saturday or earlier on Sunday so that we can all get some super rest before returning to super reality on Monday.

Gotta run. I’m late for super; I mean supper.