The Little Events Can Prepare Us for the Big Deals
Two years ago there was this single yellow rose drooping over a black iron fence 
on the road to Georgetown University Hospital where my world was teetering on my husband getting a liver transplant. It was a symbol or a message as I passed it nearly every day for the weeks that my husband was listlessly waiting. It became a ritual for me to fearfully look to my left to see if it was still there each day, knowing that if it died before my husband was put on the list for a transplant, and later, received the frantic message that a match was made, his drooping body would likewise, give out. The flower died a day or two after Pat received his new liver.
We often need a sign to get us prepared for something bigger or better. Have you ever found some little event in your life in nature, a funny comment on Facebook, a child’s unexpected question, or a memory that allowed you to hold on during a difficult situation? There may be more purpose or inspiration in simplicity than we think.
People often ask me how I seem so calm presenting during my speaking or training engagements, an I really have not had an answer for them. Yes, confidence may be a behavior some are born with, and preparation practice cannot be overlooked, but I believe fear is overcome in any scenario by realizing what is truly important to the speaker and the audience. Even if that connection is not perfect, finding the commonalities–emotions, needs, experiences–will provide the basis for stepping up to any challenge. Using the simple events of our lives to make us brave enough to speak to hundreds or to present an idea or controversial perspective in the boardroom is a tool to bring us closer to the results we want. #communicatebiz
For more about MCC’s speaking and training offerings visit http://www.managingcommunications.com/training.php
Blogging Your Story..Quickly and Effectively
Blogging requires a topic of interest to your target markets and a story which will create connections. Hampton Roads business owners and professional communicators will learn and discuss the often ignored techniques which can make a difference in your online results! In this hands-on session, you will be more prepared to take your prospecting and relationship building to the next level. For more information or to rsvp, please visit our Facebook page, Managing Communications Consulting.
Get More Linked! Learn to Use LinkedIn to Support Your Sales
Having a profile page and participating once a week in a LinkedIn group just doesn’t get it. In this hands-on session, Hampton Roads small
business owners as well as sales or marketing professionals, will take their LinkedIn engagement to the next level. Each participant will have a buddy to enhance learning. Come join us, whether you have a very basic profile or are using LinkedIn several hours a week. We will apply marketing content and micro targeting. Participants will…
–Gain insights and apply tips for engaging nnections
–Learn techniques for building engaging content
–Strengthen their understanding of measuring and monitoring social media
Wednesday, February 25, 8-10a.m
Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA 23320
Fee: $20 includes continental breakfast for the two-hour training and networking session. Reservations are required by check or credit card. No shows will be invoiced. Pre-register by contacting Susan Long-Molnar, susan@managingcommunications.com.
Bring a used book to donate to Troy’s March Book Month Drive, and you could win a two-hour, one-on-one consultation on social media planning.
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies.
What’s Hot? What’s Not? Marketing Strategies for 2015
According to a recent Forbes article, consumers will use 5+ online sources to facilitate actual purchase decisions, reducing reliance on traditional 
brick-and-mortars. Whether you are brick and mortar retailer, a professional services firm or a consultant, how will changing customer buying habits impact your business? Are you ready for branding with real non-fiction engagement and attach emotion to your brand? What can you expect from social media in 2015? Be ready to understand customers’ needs to build you marketing strategies and which tools will have the most impact!
Join us for great networking, share your successes, and learn some new tips for handling difficult relation-ships. You will…
Understand what is hot and what is not
Gain insights for how to manage and adjust your marketing strategies
Identify ways to increase your brand awareness
When: Wednesday, January 28, 8:30 to 9:45 a.m.
Location: Fulton Bank, N.A. – Hampton Roads Division, 4429 Bonney Road, Suite 510, Virginia Beach, VA 23462
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 30 years experience in this market.
Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
? Incredible opportunities to network
? Chance to win a popular marketing book
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organiza-tion in 2015! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.
Communicate BIZ Roundtable Presents: Building the More Difficult Relationships
Why is it so difficult to build some relationships? How can you communicate differently to engage employees or a potential client? How do you build relationships with people of the other gender or a different generation or background? How can you turn around the perceptions a potential client may have about you or your company? Be ready to understand needs, communications techniques for different generations, and tools for improving relationships.
Join us for great networking, share your successes, and learn some new tips for handling difficult relationships. You will…
- Understand how to develop a mini-strategic plan for renewing, improving or establishing a relationship with a peer, boss, prospect, or vendor.
- Gain insights for your team to evaluate how you are communicating with employees to build relationships
- Learn seven keys to dealing with difficult people
When: Thursday, November 6, 8:30 to 9:45 a.m.
Location: Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA 23320
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 29-plus years experience in this market. She has corporate experience and expertise in assisting managers and supervisors to handle the communications for difficult situations and muti-generations in the work environment.
Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced. Includes complimentary coffee and sampling.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-8:45 Networking and Introductions
8:45-9:05 Presentation
9:05-9:30 Interactive practicum
9:30-9:45 Sharing results and Q/A
And you will receive…
? Opportunities to network
? Chance to win a discounted 2-hour customized communications training session for you and your team (value of $400). While you pay only $150.
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.
Seeking Marketing/Communications Interns in Southside Hampton Roads
This is an exciting opportunity to work with a team of interns, build your resume, and develop skills! Managing Communications Consulting is looking for three or four interns on the Southside as Interns beginning immediately. This is a non-paid position with some expenses paid, however there is potential for excellent commission based responsibilities based on interest and business development aptitude. Flexible and part-time hours. Ideal for college credit programs.
Job Summary:
Under general supervision and according to the established policies and procedures, the Marketing/Communications Intern is responsible for assisting with a variety of marketing communications and PR strategies to support clients and the firm’s marketing.
Experience and Interest in the following functions:
· Assisting with social media.
· Creating event and product excitement through daily promotions, marketing, pr and sales strategies.
· Assisting with planning special events.
· Developing and implementing marketing launches, campaigns and other strategies.
Especially looking for each intern to have one or two of the following competencies and experience:
· Video and editing
· Research and social media deployment
· Writing (non-fiction, press releases, interviewing)
· Graphic design
· E-mail campaign development and distribution
Education:
· Candidate working toward a degree in journalism, marketing, public relations, graphic design, organizational communications, English or advertising.
Additional Requirements:
- Must have reliable transportation to travel on Southside Hampton Roads.
- Skills/experience in all Microsoft programs and preferably Publisher or desktop publishing
- Demonstrate a commitment to service, organization values and professionalism through appropriate conduct and demeanor at all times
- Access to laptop or PC preferred (85% of time will work from your home)
- Excellent customer service skills
E-mail resume and cover letter to Susan Long-Molnar, President, Managing Communications Consulting, at susan@managingcommunications.com
Making Sales and Other Messages with Impact!
April’s Communicate BIZ Roundtable is going to explore how to create powerful sales or other messages which will influence people. 
You will learn our Key Message Model to more effectively plan and deliver your messages. You will also find this group a powerful networking group. This topic is ideal for business owners, sales executives, non-profit execs, and from an internal communications standpoint, HR professionals and recruiters.
When: Wednesday, April 23, 8:15 to 9:30 a.m.
Location: 360 IT Partners new facility,5269 Cleveland, Street, Suite 201, Virginia Beach, VA
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional, with 29 years experience in this market. Susan assists clients to manage marketing and communications. She is a national and regional presenter on a wide-range of communications topics and trains both commercial and government clients as a SWAM certified professional.
Fee: $15 includes continental breakfast. You may pay by check or credit card.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:15-8:40-Networking and Introductions
8:40-9:15-Presentation and interactive key message modeling practice
9:15-9:30-Q/A and wrap up
And you will receive…
Handouts of actionable tips for leaving a positive, memorable impression
Key message model to use for communicating with your new relationships
List of attendees and contact information for future relationship building
15 minute complimentary phone meeting to analyze your key message model.
Communicate BIZ Roundtable is a seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often partnering with another expert on the topic.
Business Etiquette for Today’s Technology and Networking
Filed under: Marketing Communications
Why is business etiquette so important for our times? Hasn’t rudeness become acceptable in our pop, high-tech society? Can’t we just get on with business and get over the niceties? Not really. More than ever in today’s economy and our struggle to be the fittest, we have to pay attention to what we do to support our credibility, values, and what we say is our company mission. This month’s Communicate BIZ Roundtable in Hampton Roads on Weednesday, March 27, 8:30 to 9:45 a.m. at Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center
We will take a look at:
- Business Courtesy the KISS way
- Internal and External Meeting Etiquette
- Generational Differences in Regard to Etiquette
- Etiquette for networking, connecting, and customer/employee relations online and face-to-face
- And even some basics…like how to make introductions and how to handle embarrassing moments.
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market.
Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card. No shows will be billed if they do not cancel in advance.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-9:00 Networking and Introductions
9:00-9:30 Presentation and interactive role plays
9:30-9:45 Group Discussion
And you will receive…
? Opportunities to network for beginning new relationships on the right foot
? Drawing for Business Etiquette book
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.
Is Your Marketing Strategic Plan for 2013 Truly Strategic?
Filed under: Marketing Communications
So you have a strategic marketing plan for yourself or for the business? Is it actionable right now? It should be looking
very different than last year. Why? Most people have either gained more intellectual knowledge about their customers and realize they have not done enough to market to certain targets or market segments or they were behind last year in implementing the new media strategies such as social media and have figured out they better get start getting it right. What is your “must do” and how have you come to that understanding? If you are in Hampton Roads, we have an event coming up which may be the best use of your time this month!
Communicate BIZ Roundtable
When: Wednesday, January 23, 2013 8:15-9:45
Location: Towne Bank, 1312 Greenbrier Parkway, Chesapeake
(Please park next door in the shopping center parking lot , but not close up to Best Buy entrance and not in the Towne Bank lot.)
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, has over 27 years experience in marketing strategic planning for small and large businesses and organizations, product and service launches, and non-profit organizations.
Who Should Attend? Marketing Directors, Managers, Coordinators; Business owners; Business Consultants; Human Resource Managers & Specialists involved in Employee Communications; CPAs and other advisors for how companies should spend their marketing dollars.
Fee: $15 includes Dunkin’ Donuts coffee, donuts and muffins. (Hampton Roads Chamber Members-$10)
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30=8:45 Networking and Introductions
8:45-9:20 Presentation and Interactive training
9:20-9:30 Topic Discussion
9:30-9:45 Networking
And you will receive…
Samples of strategic marketing plan formats and articles to take for your reference
Tips for how to engage EVERYONE in the success of the strategic plan
List of attendees and contact information for future relationship building
Chance to win a two-hour complimentary consult and marketing plan review
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2013! Monthly sessions will be facilitated by Susan Long-Molnar, President of Managing Communications Consulting , who will often be partnering with another expert on the topic.
Marketing with Company LinkedIn and Facebook Pages!
Filed under: Marketing Communications
We can never learn enough about LinkedIn and Facebook company pages so please join us for a look at how to get more out of yours! We are talking about building reputation, identifying ways to promote your products and services, and staying relevant for all those potential clients and referral sources. Most of you have a profile and maybe a business page, but are they designed effectively and what are you doing with all those connections you have made? We will also check on results from October attendees to share your progress and answer more questions. Join us for this action packed morning! Handouts will help those who are still setting up their pages, and you will get a better view of how to …
Expand your company pages with valuable content
Use LI Answers to establish your credibility and make new connections
Promote your pages by cross marketing
Identify ways for you to contribute to your clients and other company pages
And…Integrate LinkedIn into your overall marketing plan
When: Tuesday, December 4th, 8:30 to 9:45 a.m.
Location:
Stellar One,4505 Columbus St., Suite 100, Virginia Beach’s Town Center
Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 27 years experience in this market.
Fee: $15 includes Dunkin’ Donuts coffee, donuts and bagels. ($10 for Hampton Roads Chamber of Commerce members) Reservations required and pre-payment by check or credit card.
Pre-registration Required: Call Susan Long-Molnar, 757-513-8633
8:30-9:00 Networking and Introductions
9:00-9:30 Overview of LinkedIn fast pace marketing techniques
9:30-9:45 Sharing additional LinkedIn best practices
And you will receive…
? Opportunities to network for beginning new relationships on the right foot
? Drawing for gift cards/certificates to help with holiday shopping!
? List of attendees and contact information for future relationship building
Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2012! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.
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