Communicate BIZ Roundtable Presents: Building the More Difficult Relationships

October 11, 2014 by · Leave a Comment
Filed under: Marketing Communications 

Why is it so difficult to build some relationships? How can you communicate differently to engage employees or a potential client? How do you build relationships with people of the other gender or a different generation or background? How can you turn around the perceptions a potential client may have about you or your company? Be ready to understand needs, communications techniques for different generations, and tools for  improving relationships.

Join us for great networking, share your successes, and learn some new tips for handling difficult relationships. You will…

  • Understand how to develop a mini-strategic plan for renewing, improving or establishing a relationship with a peer, boss, prospect, or vendor.
  • Gain insights for your team to evaluate how you are communicating with employees to build relationships
  • Learn seven keys to dealing with difficult people

When:  Thursday, November 6, 8:30 to 9:45 a.m.

Location: Troy University, 100 Volvo Parkway, Ste 300, Chesapeake, VA 23320

Presenter: Susan Long-Molnar, President of Managing Communications Consulting, a marketing and PR professional with 29-plus years experience in this market. She has corporate experience and expertise in    assisting managers and supervisors to handle the communications for difficult situations and muti-generations in the work environment.

Fee: $15 includes Continental breakfast. Reservations required by check or credit card. No shows will be invoiced. Includes complimentary coffee and sampling.

Pre-registration Required: Call Susan Long-Molnar, 757-513-8633

8:30-8:45 Networking and Introductions

8:45-9:05 Presentation

9:05-9:30 Interactive practicum

9:30-9:45 Sharing results and Q/A

And you will receive…

? Opportunities to network

? Chance to win a discounted 2-hour customized communications training session for you and your team (value of $400). While you pay only $150.

? List of attendees and contact information for future relationship building

Communicate BIZ Roundtable is a monthly seminar series for small business owners and professionals   responsible for marketing, PR, sales and internal communications within their companies. We want you in the room if you are responsible for increasing revenue and/or engaging others to bring success to your organization in 2014! Monthly sessions are facilitated by Susan Long-Molnar, President of Managing Communications Consulting, who will often partner with another expert on the topic.

Announcing the 360IT Partners Professional Learning Series for Hampton Roads Small Businesses

September 3, 2014 by · Leave a Comment
Filed under: Bits and Tips, Management Coaching 

Don’t miss a great opportunity for networking and learning the latest IT trends and challenges from the best of  local experts in Hampton Roads. We hope you will join us for the first session which is designed for small business to be prepared for any type of disruption or disaster in  business operations. Well known moderator Cathy Lewis will lead the panelists through an excellent dialogue and your questions as well! See the flyer for more details:

Final 360IT Partners Learning Series flyer

What’s So Super About That? By Michael Camden, Business Development, Managing Communications Consulting

February 5, 2012 by · 2 Comments
Filed under: Bits and Tips, Marketing Communications 

The Super Bowl (Wait, can I say that? I mean, legally?) looms over us like the  impending hurricane you know is coming, but all you care about are the great parties. In the case of the big game, we’re all anxiously salivating for the Doritos commercials, especially that guy and his clandestine dog from Virginia Beach. So, you think this is an article about the NFL championship game. But, not so fast. Why is the game so super? I mean, unless you are a Giants or Patriots fan.

What determines superiority? Super Man bends steel and much more. My child is rated “superior student” when she cooperates and participates in school. There are super committees and super pacs, but this is not political satire either. There are super novas (also a great song in the 90s), and as long as we’re referencing music, what is a Supertramp anyway? There are superstitions and superlatives. Some things are even supercalifragilistic (or something like that). We have celebrities that we crown as super stars. Some of those stars fall from the sky as they fall from grace. There are super computers and super conductors, but I studied English and business, so what do I know about I.T.? There are super highways, which really make the regular highways feel inferior. Some people are super sensitive, but not me. Really, I’m not!

In the 70s we had supermarkets, but for some reason that wasn’t super enough, so we created super supermarkets. They know who they are. I remember when McDonald’s advertised a meal for under a buck. Yes sir. You got a burger, fries, and a drink and change back (a penny probably). Now to get that same meal, you have to super size it. That movie already hit Redbox long ago. Oh and lest I forget super models like the babes on Sports Illustrated’s swimsuit issue. What makes them super? Even the Dove soap models are attractive, but super?

In my youth, you may have overheard me shout “super-decent” when Jaws devoured an unsuspecting victim. When a normal person does something heroic, they often display superhuman strength. It all sounds so super natural. Which makes me wonder, what the heck is superfly?

Super is defined by Webster’s as excellent, very great, and excessive. Ah excessive. Now we’re onto something. Did I say that this is not a story about the super bowl? Now it is, because I just googled “super”. The first 22 pages of links were all related to the super bowl. I gave up at page 23. That is what I call super-excessive.

Here’s a super idea. Let’s move the big game to Saturday or earlier on Sunday so that we can all get some super rest before returning to super reality on Monday.

Gotta run. I’m late for super; I mean supper.

Anyone Can Be a Consultant

June 23, 2010 by · Leave a Comment
Filed under: Management Coaching 

by Susan Long-Molnar, President

The recession resulted in an interesting bandwagon for the consulting industry. Although the consulting industry’s roots probably date back to the prophets who were often slain for unacceptable advice to their kings, over the years the need to consult and the need for advice have matured into an industry which I find perplexing.

Understand you are reading this blog from someone who named her business Managing Communications Consulting seven years ago without really having any idea what that last word would mean to my clients or for that matter, to my livelihood. I was just tired of corporate meetings, downsizing, centralizing, decentralizing, and rationalizing the need for effective communications. I just wanted to help business owners and management teams communicate their brand to all of their audiences, engage their employees, and grow their businesses.

Assuming that if you have experience and knowledge you can easily transition from corporate nine to five to the role of consultant by printing the business cards and networking is probably not based on very sophisticated thought processes. Yet, it happens. I have met dozens of newly created sole proprietors identified as consultants, from business to facilities to training and even hired guns for departments which don’t exist. As a professional communicator (notice I didn’t say consultant), when I strike up a conversation, I often find business owners, six months to a year since start up, struggling to communicate anything positive about their status or revenue growth. Instead, for many, the elevator speech shifts with the latest trend or newest potential partner or even worse, leaves the other party totally confused and asking half way through the conversation, “Now what do you do?”

The word “consult” implies that you already know how to do something. If you have experience in identifying issues, analyzing data, implementing strategy, or finding solutions, you might then be in a position to consult. It’s not just about having work experience and skills in an industry. Ironically, what I found was that I was pursued for what I knew how to do, and then, realized when a client relationship developed, my opinion became just as important as the doing or implementing for marketing, PR, or communications. It has taken me several years to realize that clients may not expect me to do anything except evaluate and guide them toward results.

Most of what I know about consulting has come from my clients. The service of consulting often becomes the means for differentiating businesses. The architects and engineers want to do more than design and plan. They want to be viewed as consultants who can offer solutions. Even auto repair shops and spas want to be viewed as more than the provider of very tangible services.

Even if you have the know-how and ability to establish relationships, you may not necessarily be the right person to consult others. Ask yourself or others considering a new business in consulting…

  1. Do you like working alone most of the time?
  2. Have you thought how you will reinvent and rejuvenate yourself?
  3. Is consulting just something to do until you find another position with a company? If so, how are you communicating your goals and interests to others?
  4. Are you realistic in your pricing, marketing, production capabilities, and client expectations?
  5. Have you developed clear boundaries you will accept for your business, from the services you will or will not provide to the compensation you will accept to “get in the door”?
  6. Do you have a communications plan for your business with key messages, a clear value proposition for your services, and the resources to successfully tell your story?
  7. How well have you researched your target markets and have you selected them for the right reasons or simply because they represent an industry for which you have some experience?
  8. How long can you maintain a level of income which may be far below what you have acquired in the past?

And…be sure you understand that you are the bottle washer. You probably will carry out your own trash. Get used to making your own appointments. All the while, don’t lose sight that you are probably the source for the only communications which your potential client will have with your consulting business. Be on…all the time.