Is Social Media Hurting or Helping Your Business?

April 22, 2011 by · 1 Comment
Filed under: Public Relations 

It is true that perception is everything and the more we use social media and expand our connections, the less control we have over how people feel about us. It only takes one wrong reaction to something political or one inappropriate comment to set a belief about us. We represent our companies in all of our actions whether we intend to or not. What happens when we don’t communicate effectively and consistently on our pages? We can often lose traction or be considered sloppy in customer service or impact how we are viewed as a leader in our industry.

 Susan Long-Molnar, President of Managing Communications Consulting, will address social media from a public relations and reputation management standpoint in the firm’s newly launched seminar “Is Social Media Hurting or Helping Your Business?”  The seminar will be held at the Hampton Roads Chamber of Commerce, 500 East Main Street Ste. 700, Norfolk VA Contact Sandy Sekeet on April 28th, 7:45 a.m.-10:00. To register, e-mail l or (757) 664-2530. Hampton Roads Chamber of Commerce members pay $15 and non-member $30.

 Attendees will be involved in an interactive forum to learn what impacts a company’s reputation as an aspect of branding on social networking sites, key strategies to improve online reputation, and assistance in how to communicate the value of Facebook, LinkedIn, Twitter, and blogs to others in their companies.

  • Learn what impacts a company or individual’s reputation as an aspect of branding
  • Evaluate your current reputation on social networking sites
  • Consider strategies which will improve your social networking reputation
  • Take away strategic planning for the rest of the year
  • Bonus: Assist you to communicate the value of social networking within your organization.

About the Presenter:
Before transitioning Managing Communications Consulting to a full-service firm in 2002, Susan Long-Molnar served in leadership positions for three large regional operations in Hampton Roads:

  • USAA’s Mid-Atlantic Corporate Communications Manager (regional public affairs, community relations, marketing, and internal communications)
  • Cox Communications’ internal communications manager for Hampton Roads (during tremendous growth and acquisition of businesses)
  • Director of Business Development and Marketing for Sentara Enterprises, Sentara Health System.

For six years, she also served as the Vice President, Corporate Communications/HR for Medical Laboratory Solutions, Inc. which provides hematology and chemistry equipment services to laboratories nationwide.

 Today, Managing Communications Consulting brings marketing, public relations, and internal communications solutions to clients such as Dunkin’ Donuts, Nutrient PLUS, a national fertilizer company, Strickland and Jones, P.C., MEB General Contractors, 5 Star Medical Transport and Silver Car Service, and Tower Benefit Consultants. 

 Susan is a member of the National Speakers Association Virginia Chapter, the Hampton Roads Chamber of Commerce Norfolk Board, is a LEAD Hampton Roads graduate and currently serves as President of Town Center Kiwanis in Virginia Beach.

 If you would like to engage Long-Molnar for a presentation at your professional association or business, please contact her directly at 757-513-8633 and visit for information on additional presentations.

Communicating Community

June 29, 2010 by · 3 Comments
Filed under: Public Relations 

By Susan Long-Molnar, President

Why is the content from so many web sites canned from some industry source? Back in a day, we advised clients not to use canned newsletters, as the material sounded so impersonal and gave little credibility to building a brand. So why should people ignore this advice when it comes to web sites? This is just another distribution channel (although very influential today). Regardless of the media, the message is like perception…all there is.

Are businesses and their employees really not doing anything in the community because of the slow economy? Although they may be doing less, it is highly unlikely that all efforts to give back to the communities they serve have been squelched. No, more often, we find that there just isn’t enough imitative, time, or know how within companies to communicate what they are doing.

Whether you use a newsroom, press release or community page, your company should be sharing your events, pro bono activity, speaking engagements, sponsorships and fundraising activities, regularly. Don’t be afraid to start it because you don’t have something new to say all the time. We encourage, identify topics and prepare content for our clients. Create an internal survey monthly to gather your potential community news.

Do you have an employee with a particular interest, hobby, sport, or charity which could be a highlight on the web site?

Are you sponsoring a professional organization’s outing? Promote the event, share why you are sponsoring, and anything unique in your participation.

Is someone speaking at a community event soon? What is the topic? Share a description of the organization.

Conduct a survey of your employees on how they feel about the company’s contributions in the community? Share the results you feel are appropriate.

Who is on a community board or committee? Interview and share why this group is important and what are the individual’s goals.

Interview the leader of a charitable organization, share the article, and provide a link to the organization.

And the list goes on…There are more reasons to share than to not do so. Make sure you have a good mix of news and that most of what you are doing is truly helpful to the community. Go for it…as you will not only be helping communicate what is important to your company, but you just never know where you will influence others to support a charity or initiative.